"Dove integrated marketing communication campaign" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 36 of 50 - About 500 Essays
  • Better Essays

    Tesla’s Integration of Marketing Communications Tesla Motors Inc. gained widespread attention by producing the Tesla Roadster in 2008‚ the first federally-compliant electric vehicle. The roadster is also impressive because of its sports car design. Tesla then followed in summer of 2012 with the release of the Model S in the United States‚ which is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric

    Premium Electric car Automobile Electric vehicle

    • 1098 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Effective Campaigns: DoveCampaign for real Beauty” I find the Dovecampaign for real beauty” supremely effective and powerful. The campaign consists on taking real woman‚ as opposed to supermodels‚ to be the model in their commercials. In the campaign‚ we can see women that may be not to pretty or not to skinny to be models‚ but because Dove enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of

    Premium Stereotype Mass media Target market

    • 472 Words
    • 2 Pages
    Good Essays
  • Good Essays

    UNILEVER’S “Real Beauty” Campaign for Dove “The key to successful marketing is determining the needs and wants of target constituents and delivering the desired services more effectively and efficiently than competitors”-Philip Kotler “The two basic functions of a business are marketing and innovation‚ these are the forces which generate revenues.”-Peter F Drucker This case is a beautiful example for it: Introduction: Unilever was formed in 1930 by the merger of British soap maker Lever Brothers

    Premium Unilever Advertising

    • 1314 Words
    • 6 Pages
    Good Essays
  • Good Essays

    case study of dove soap

    • 2169 Words
    • 9 Pages

    at Ogilvy‚ who has worked on Dove since 2004. “There was a lot of support internally at Unilever‚ it struck a chord… [It was] a time of great experimentation and great leadership that allowed that to happen.” Groll also notes that having the budget available and co-operation amongst the product categories to allow for a campaign centred on the brand as a whole meant everything fell into place for a Canada-first launch. What followed was unexpected buzz as the campaign gained traction around the world

    Premium Advertising Mass media Truth

    • 2169 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    The Truth Campaign

    • 1463 Words
    • 6 Pages

    Project 1 Scott Larouche Rio Hondo College Psy 123 Debra Kaiser March 11‚ 2012 Project 1 This paper will discuss the American Legacy Foundation and its anti-smoking prevention campaign known as “Truth.” The history of the foundation will be reviewed‚ and the fundamental elements of the program‚ including its claims of success‚ how that success is measured‚ and the basis for the program design‚ will be presented. Foundations‚ Elements and Focus The Master Settlement Agreement (MSA) between

    Premium Tobacco Smoking ban Smoking

    • 1463 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Subject Code: MKTG1257 Subject Name: Marketing Communication Location where you study: RMIT Vietnam Title of Assignment: IMC Audit Report – Coca-Cola Student name: Ha Duc Duy ( s3426355) Pham Chung An Kha ( s3373222) Luong Le My Khanh ( s3426358) Do Minh Quang ( s3373206) Duong Khanh Nhu ( s3410181) Teachers Name: Melvin Group Number: 2 Assignment due date: 10 / 7 / 2014 Date of Submission: 10 / 7 /2014 Number of pages

    Premium Coca-Cola

    • 2744 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Advocacy Campaign

    • 4544 Words
    • 12 Pages

    u10a1-Advocacy Campaign Project Resource for People With Disabilities for Social Empowerment‚ Financial Assistance for Education‚ Provision Maintenance‚ and Support System Josie P. Smith CST5249 Health Advocacy in the Community Dr. Wendy Killam Capella University Minneapolis‚ Minnesota September 17‚ 2010 Abstract The purpose of this paper is to implement an advocacy campaign that will assist adults with disabilities with the necessary resources that will assist them in becoming productive citizens

    Free Disability

    • 4544 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Competitor Analysis One of the key pieces of the marketing plan for an organization is the examination of competitors in the market. It allows the company to set effective strategies‚ implementation plan‚ and reassessing the company’s position afterwards. The competitive analysis for SoundApp was completed through primarily Porter’s Five Competitive Forces – a framework that evaluates the competitive severity or volume in the market. Porter’s Five Competitive forces includes: the bargaining power

    Premium Porter five forces analysis Headphones Competitor analysis

    • 1671 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    MARKETING COMMUNICATIONS FOR BUSINESS M.SHIHAM GHOUSE STUDENT NUMBER 4343 BOURNEMOUTH STUDENT NUMBER 4345950 BHT 10. MARKETING AND COMMUNICATIONAL PLANNING FOR “THE GARAGE” Contents Page 1. Executive summery........................................................................................ 05 2. Situational analysis 3.1 S.W.O.T analysis....................................................................... 05 3.2 PEST

    Premium Marketing

    • 4120 Words
    • 17 Pages
    Powerful Essays
  • Best Essays

    Its Okay Campaign

    • 2096 Words
    • 9 Pages

    MKT 309 Social Marketing and sustainability Assignment: Report on a social marketing campaign Title: It’s not ok. Name: Kiki Miu ID: 42220114 Tut: Monday 1pm Tutor: Marion Introduction In this report‚ the New Zealand campaign ‘it’s not ok’ was chosen as a social marketing campaign. In the first part‚ the first 6 of 16 tips for success are going to be analyzed. It included the successful of the campaign‚ target audience‚ proposed change behaviour‚ barriers to change‚ remove

    Premium Sociology New Zealand Vermiform appendix

    • 2096 Words
    • 9 Pages
    Best Essays
Page 1 33 34 35 36 37 38 39 40 50