Dove Campaign for Real Beauty Marketing Management Submitted by: Conor McGinnity Student Number: Table of Contents Introduction 2 Brand Values of Dove 2 Objectives of the campaign 2 Target Market 3 The Big Idea 3 Bringing the Big idea to Life 3 Communication touch points 5 Criticism for the campaign 5 Conclusion 6 Bibliography 7 Introduction Dove is a well-known brand by Unilever that sells beauty products for women. The brand is known for the moisturising action of its products and its
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Introduction Dove Inc. is a well-known body care brand that has played a key role in the body care industry since it’s introduction in 1955. Many women identify with Dove because of their large array of products that are available to them and because of their strong advertising campaigns. In January 2010‚ Dove Inc. launched their new product line that was to cater specifically to men. Initially‚ Dove Men+Care was advertised to gain recognition by a female target base. After women were familiar
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strong‚ medicinal scent. Lifebuoy is still manufactured today and the leading brand of soaping in India. Lifebuoy‚ used by one in two Indians‚ is the largest soap brand in the country. Today Lifebuoy is sold in all over the World. It is market leader in every market where it is sold. The desire to be clean‚ active and healthy is intrinsic to everyone Irrespective of age or economic status. Lifebuoy understands this need and champions the cause for hygiene and health around the world. An inspiring vision
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The 1950’s were quite radical in fact‚ this is the decade that began rock n’ roll‚ the civil rights movement‚ better family living‚ advances in technology‚ Fashion‚ medical research‚ other wonderful things this country was not used to seeing or hearing. The 1950’s were looked at more as a state of mind or a way of living rather than just another decade or time era in American history. Everything was peaceful now‚ which looking back on the two world wars and the great depression this country was not
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture
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to the quality of the Dove Beauty bar‚ its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat‚ simple and aged too. Dove differentiated its beauty
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Life in Australia in 1950s Life in Australia after WWII was remarkably different to life before the war. There are many aspects of life that changed‚ including leisure‚ the role of women and the development of Industry. These reasons all combined to dramatically change life in the 1950s. For women in the 1950s‚ life was centred on the family and domestic duties. During the war women became accustomed to the workforce‚ and the return of men marked the end of their working life. Women who held
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James Henderson Stoltenberg – 6 HCA 2 11 March 2013 The paradox of the 1950s that encouraged conformity is displayed when observing both several social engineering videos‚ as well as some paintings from this same time period. The paradox was ultimately caused by these social engineering videos and the society of which they portrayed. The social engineering videos made by the government in the 1950s convey an entirely different society that the paintings of this time. The actions of Holden Caulfield
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For me‚ when I think of the 1950’s fashion I visualize the traditional poodle skirt‚ white crew socks and black and white saddle shoes. In the 50’s‚ times were changing. This was the era when television was gaining immense popularity . Television brought the fashion world into Americans living rooms‚ with show like‚ Leave it to Beaver‚ Ossie and Harriet‚ and debatably most famous “I love Lucy.” These shows had television moms who had style. First lets start with the hair. There were many different
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The 1950s was a return of a conservative government after it saw off Truman and FDR. Not only that‚ but the 1950s saw a change in other areas as well. Because of America’s new view‚ and the public’s new way of life‚ there came about an age of political‚ social‚ and cultural conformity. America had socially conformed. “If parents‚ teachers…conducted their responsibilities by following ratings…” (Doc I). What this is saying is that if everyone were to go about their jobs to get a majority approval
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