My Favourite Radio Station My favourite radio station is One FM. The slogan of One FM is “The most hitz”. Why one FM is my favourite radio station? Because every program of one FM is more closer with Y generation and the program of one FM easier to touch Y generation heart‚ it’s also easier attract Y generation to listen. One FM is a quite famous radio station in Malaysia that will run the radio station using Mandarin and Cantonese. Furthermore‚ some of the program will make audience feel happy
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BOOK REVIEW OF POSITIONING: The Battle of your Mind BY: Jack Trout and Al Ries Positioning: The Battle for Your Mind is a book that shows one how to use powerful and innovative techniques to capture the biggest market share and become a household name‚ build one’s strategy around the competitor’s weaknesses‚ use the present position to its best advantage‚ choose the best name for the product‚ determine when and why less is more‚ and analyze trends that can affect one’s positioning. The book provides
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Text 6. “STP (What is segmentation‚ targeting and positioning)?” Pre-reading discussion: 1. Why has segmentation become one of the leading concepts in marketing? 2. Can STP process be separated or is it a three-step inseparable process? 3. Can positioning be undertaken before targeting? 4. Do you know marketers well-known or even famous for their ideas about STP? Smith (1957) provided an early definition of segmentation: “Segmentation is based on the observation of evolution in demand
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Product and Positioning The Nook E-Reader by Barnes and Noble is a 12.1 ounce portable e-reader with a 6 inch ink screen 3G wireless connection with the ability to hold over 1‚500 books on its memory card. The nook’s features also include computerized versions of popular games and allow the user to download magazines and newspapers to the device (Bubar). This device satisfies the esteem needs of achievement and status since owning a piece of new technology delivers the message of a higher status
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Woman’s Role in the 1950s The role of women in the 1950 was repressive and constrictive in many ways. Society placed high importance and many expectations on behavior at home as well as in public. Women were supposed to fulfill certain roles‚ Such as a caring mother‚ a diligent homemaker‚ and an obedient wife. The perfect mother was supposed to stay home and nurture so society would accept them. A diligent housewife had dinner on the table precisely at the moment her husband arrived from work
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Rita Dove was born in Akron Ohio on August 28‚ 1952. Although she has African American descent‚ she has lived in America the majority of her life. Dove has been writing poetry and other works of writing since 1980‚ making her a contemporary poet. She has attended Tubingen University in West Germany. There she met her husband‚ Fred Viebahn. Dove has also won many prestigious awards and “fellowships from the National Endowment for the Arts‚ the Guggenheim Foundation‚ and the Andrew W. Mellon Foundation”
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In the 1950s women were getting married incredibly young‚ having children‚ and becoming housewives. They woke up‚ fed and dressed their children‚ sent them to school‚ cleaned the house‚ went to club activities with their children‚ made dinner‚ then repeated it all the next day. Eventually‚ women started to feel that they were stuck in a glass cage. There was a whole world right outside their window‚ but they could not have any of it. They were told that being a housewife was everything they should
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of Staff that the US should be removed from Korea. By 1948‚ the opposing governments were established: The Republic of Korea (South) and the People’s Democratic Republic of Korea (North). Tensions between the two quickly heightened. On June 25th‚ 1950‚ after multiple failed attempts to create uprisings in South Korea‚ communist North Korean troops crossed the 38th parallel‚ invading South Korea. As Kim Il-Sung’s Soviet supported army overran South Korea‚ the US‚ interpreting the invasion as an act
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This piece has awesome description! Some moments that I like were; "an arched entry to a kitchen decorated in 1960s linoleum the color of Hollywood sanitariums and brushed aluminum where the 1950s chrome would have been." and "the autumn walnut and chestnut fights we had when the trees in the yard dumped loads of nuts in the sleeping grass." They both let me envision these scenes as if I were there looking at them. I also really like the comparison you made of your childhood to an antique bureau
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1 – BRAND POSITIONING Tuan Duong TRUNG HIEU BRAND POSITIONING DEFINITION • • • A way to create a distinct impression in consumer’s mind Consumer’s reason to buy your brand A single and constant meaning behind “brand” in consumer’s mind It’s simply is: owning a space (a meaning behind) of the brand name in consumer’s mind that marketers utilize their resources to focus on PROTECTION QUALITY SEXUALLY ATTRACTION HEALTHY HAIR BRAND POSITIONING SETTING UP A WINNING BRAND POSITIONING Step 1 WHO
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