dove Dove - Brand and Social Media case study — Presentation Transcript * 1. Real Women‚ Real Beauty JAAB Consulting Team Alicia Gayle Holt Amy Hsieh Belinda Liu Jamie Joung Jan. 27‚ 2009 * 2. Refocus on Dove: Real Women‚ Real Beauty Dove Brand Evolution The Campaign for Real Beauty Summary Analysis/Evaluation Recommendation for future marketing campaign Refocus on Dove brand and products JAAB Consulting Team * 3. Evolution of a Brand Brand Development Brand Building JAAB Consulting
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Summary Integrated Marketing Communication‚ more commonly referred to as IMC‚ is an amalgamation of several tools designed to disperse information as far as possible. IMC intends to sprout from within organizational efforts‚ and then bloom onto the on looking external masses. A more acutely developed method of transmitting the message; IMC is not the complete counter-opposite to conventional media practices. It promptly works 2.0 COMPANY PROFILE Dove is a personal care
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Dove Campaign for Real Beauty In today’s world the media has been setting trends and producing images of the perfect woman. Now take into account that the conjured “perfect woman” is 5’11‚ weighs 110 pounds‚ has excessively smooth shiny hair and no visible body flaws. This is what the media covers. Magazines are constantly promoting the skinny actresses. Ads are forever altering and touching up photos. Articles are constantly praising the new weight loss secret. So is this real beauty? These
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The Dove: Legacy Campaign is a movement promoting self-esteem. Self-esteem describes one’s opinion and judgment of self-worth. The Dove Self-Esteem Project began in 2004‚ encouraging confidence through a self-beauty campaign. Self-beauty is how one perceives their beauty in a certain way whether it is negative or positive. In 2014‚ the ad campaign was released on September 30th and launched on October 9th at the United Nations. The main focus of the selected video is not just ensuring happiness for
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EXECUTIVE SUMMARY Campaign Overview The Google Challenge took part over three weeks. Istarske toplice was the company chosen to be represented. The main goal of our campaign was to attract more Google search engine users to visit the current web site which offers all the information about services‚ including the prices and ability of booking. Our Google AdWords campaign should fulfill their objectives and spread their popularity in the neighboring countries. These objectives were met through
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the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to promote a simple promotional campaign Recommended Resources Internet websites: www.asa.org.uk‚ www.cim.co.uk. Textbooks: Dransfield R‚ BTEC National in Business Student Book (Heinemann‚ 2007) Visit to local businesses Campaign magazine Teaching Methods Case studies Discussions Group work Video clips of adverts
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Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market‚ who have different nationalities‚ genders‚ cultures‚ and ages. To enable this‚ Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of‚ and key messages about‚ the Nike brand‚” through different forms of visual aids and point-of-purchase advertising. In connection to this‚ Nike continuously aims to apply
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Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W
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Chapter 2 Research Problems (1) What are the key facts in each of the 3 problems? (2) What is the general issue to be addressed? (3) What key words would you use to research this question? (4) Use online tax research tools to answer the question. (Several are listed in Chapter 2.) (5) What important information would you include in a memo/letter to the “client” to communicate the results of your research? Please type your answers below. Be concise but thorough enough. Use proper
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June 2012 Student: Truong Vu Phong Lan Tutor: Chris Fill Date: 29 June 2012 GRENOBLE GRADUATE SCHOOL OF BUSINESS ADVERTISING and MARKETING COMMUNICATION Msc Marketing 5 _ 2011-2013 INTRODUCTION Starbucks is known as the biggest global coffee company all over the world with its chain of more than 17‚000 stores in approximate 57 countries currently through its company-owned stores and licensed retail stores (Starbucks‚ 2011). The first store of Starbucks was first located in Seattle’s
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