would love to share with you a real life and an interesting anecdote which is about a sales promotion program of a well established and renowned cigarette company. A week ago‚ in the afternoon‚ I stopped by a Pan Shop near my place‚ to buy a packet of cigarettes. There was an unusual rush on that Pan shop at that time. As I reached up to the counter‚ I came to know that some cigarette company’s Sales Promotion was going on there and a team of four Sales persons of that company were promoting their
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Community nurse educatior What factors should a community nurse educator consider when planning a health promotion program for a minority group who does not speak English. Culture has been defined as "the shared values‚ traditions‚ norms‚ customs‚ arts‚ history‚ folklore‚ and institutions of a group of people." Understanding culture helps us to understand how others interpret their environment. The first step is for the nurse to become aware of her own cultural self-awareness. After this the
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ASSIGNMENT SUBMISSION SHEET MODULE TITLE : Advance Diploma in International Business COURSE WORK TITLE : Marketing Communication LECTURER : Pamela Wildheart Pilapil DEADLINE DATE : 24th July 2013 NAME OF GROUP MEMBERS NRIC/FIN NUMBER 1. Indah Febria Kusumadewi F2051477U 2. Dong JieRong G1181296T 3. Dengyanxia G0982387K 4. Yao Yimin G1180171X 5. Tran Khac Long G1083731L 6. James jerome francis G1257644M I certify
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Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN HEALTH AND SOCIAL CARE PROMOTING HEALTH EDUCATION J/601/2406 LEVEL 3 UNIT 15 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 PROMOTING HEALTH EDUCATION J/601/2406 LEVEL 3 UNIT 15 AIM OF THE UNIT PURPOSE OF THE UNIT In our modern society too many of us over eat‚ eat the wrong foods‚ smoke‚ drink too much alcohol‚ have unprotected sex‚ do too little exercise and spend too long in the sun or under
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Thus‚ I have bigger chances to be promoted than the others. • Because of my short temper‚ my boss sometimes makes comments to me. This is totally unacceptable if I want to get a promotion. • When I delay the order execution‚ my colleagues take interesting projects I would love to be involved in. • Getting a promotion means important duties and a lot of responsibilities. My “charge stress” can cause problems with the performance of duties. • The level of competition in our company is rather high
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Dove takes on the cosmetics industry Dove is at it again…flying in the face of convention‚ that is. Many of you will be familiar with the Real Curves campaign used to launch Dove’s firming lotion. It was noteworthy because it featured “real” women instead of impossibly slim models. Earlier this year‚ the brand took the campaign into “enemy territory” by advertising on the male media niche of the U.S. Superbowl. Now the brand is undermining the foundations of the cosmetic industry with its new
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--------i~r--------- Downloaded by [BYU Brigham Young University] at 09:45 22 February 2013 Application of the SMART Model in Two Successful Social Marketing Projects Brad 1. Neiger and Rosemary Thackeray ABSTRACT Social marketing is best viewed as a systematic‚ consumer-based planning approach. The Social Marketing and Response Tool (SMART)‚ one such approach‚ was recently used in two successful social marketing projects. This article describes how the SMART model was used in these projects
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References: Altpeter‚ M.‚ Earp‚ J.‚ & Schopler‚ J. (1998). Promoting breast cancer screening in rural‚ African American communities: the "science and art" of community health promotion. Health & Social Work‚ 23(2)‚ 104-115. Retrieved from http://ezp.waldenulibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=rzh&AN=1998053486&scope=site Backer‚ E. L.‚ Geske‚ J. A.‚ McIlvain‚ H. E.‚ Dodendorf‚ D. M.‚ & Minier
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John Lewis Christmas marketing campaign This year’s advert‚ entitled “The Journey”‚ hopes to do as well if not better than its predecessor. The £6 million campaign created by Adam+EveDDB tells the story of a snowman who travels across rivers‚ mountains‚ roads and cities to get the perfect gift for the snowwoman who stands with him in the garden. * The advert could’ve been seen on channel 4 just before Christmas and then it was easily accessible on internet(facebook‚ youtube‚ etc). John Lewis
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mentioned companies constantly run consumer promotion in hope to sell more than the respective competitors. Although this strategy worked well at first but with the passage of time‚ the intense consumer promotions have done little to prevent Unilever from loosing shares to its competitors. In 2004‚ Wheel (which is now RIN)‚ Unilever’s largest detergent brand ran about nine consumer promotions where as in 2005 it ran no consumer promotions at all. Consumer promotion over all is a very expensive affair. Unilever
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