regulations………………………………………………..12 Ethical issues…………………………………………………………...13 Communication of information in a logical way using correct grammar.14 Description the business Type of business Marisha’s River Tours and Ranch House is a Sole Trader business offering you the opportunity to immerse yourself in the natural‚ unspoilt beauty of the river and all of the wonderful secrets such as go sailing up the river‚ watch the glowing waters‚
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EXECTIVE SUMMERY Dove Company is specialized to produce chocolate products‚ the brand would like to launch a new product category “Low-fat Chocolate Ice-cream”‚ which name as “Dove Low Fat Temptation “‚ to increase the company’s overall profit by 5% within 1 year. The new product is made by less than 10% fat and high-valued nutrition ingredients as to provide unique chocolate enjoyment through category extension to its existing target market - chocolate lover‚ especially the youngsters and ladies
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Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary
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Longfellow’s Poems on Slavery are said to be “so mild that even a Slaveholder might read them without losing his appetite for breakfast”. The Slave’s Dream is about a series of dreams of a victim of slavery during the 19th century. Beside the ungathered rice he lay‚ His sickle in his hand; His breast was bare‚ his matted hair Was buried in the sand. Again‚ in the mist and shadow of sleep‚ He saw his Native Land. The physical image of a slave is portrayed through the first stanza of the poem. He is
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Sunday‚ 20 December 2009 How To Improve Your Life With Self-Hypnosis The art of self-hypnosis often gets dismissed as being "new age." However‚ just like nearly everything in life‚ if you truly believe in yourself and the practice‚ it can prove to be very helpful. What Is Self-Hypnosis? Self-hypnosis is a form of hypnosis that you can perform on yourself. It certainly comes in handy because you won’t need anyone else to help you receive the many benefits of hypnosis. Self-hypnosis is now
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Effective Campaigns: Dove “ Campaign for real Beauty” I find the Dove “ campaign for real beauty” supremely effective and powerful. The campaign consists on taking real woman‚ as opposed to supermodels‚ to be the model in their commercials. In the campaign‚ we can see women that may be not to pretty or not to skinny to be models‚ but because Dove enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of
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Dove: Evolution of a Brand 1. What is a brand? The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. It connotes consistency‚ a sign of quality and generates loyalty & goodwill. Why does Unilever want fewer of them? Creating a brand is expensive - must focus on the brands with the greatest potential of survival & financial returns. Marketing investment and
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“I think Canada was just really ready for it‚” says Aviva Groll‚ group account director at Ogilvy‚ who has worked on Dove since 2004. “There was a lot of support internally at Unilever‚ it struck a chord… [It was] a time of great experimentation and great leadership that allowed that to happen.” Groll also notes that having the budget available and co-operation amongst the product categories to allow for a campaign centred on the brand as a whole meant everything fell into place for a Canada-first
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The slaves dream The Life of Henry Wadsworth Longfellow Henry Wadsworth Longfellow was a commanding figure in the cultural life of nineteenth-century America. Born in Portland‚ Maine in 1807‚ he became a national literary figure by the 1850s‚ and a world-famous personality by the time of his death in 1882. He was a traveler‚ a linguist‚ and a romantic who identified with the great traditions of European literature and thought. At the same time‚ he was rooted in American life and history‚ which
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African Slavery and the Slave Trade African Slavery and the Slave Trade was one of the most devastating events that took place between us African Americans. African slavery all began back in 1482 when the Portuguese built their first permanent trading post on the Western Coast of present day Ghana. The Elimina castle later became one of the most important stops on the route of the Atlantic Slave Trade. The Dutch seized the fort from the Portuguese in 1637 and traded slaves there until 1872 when they
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