Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic
Premium Brand Unilever Marketing
PAPER MARKETING MANAGEMENT Content ............................................................................................................................... Executive Summary ........................................................................................................... Company Background & Objective ................................................................................... Marketing Strategy ................................................................
Premium Marketing Hairdressing
|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
Premium Flavor
models of Consumer Behavior. Phase I The Product selected is Dove Soap. Dove soap‚ which was launched by Unilever in 1957‚ has been available in India since 1995. It provides a refreshingly real alternative for women who recognise that beauty is not simply about how you look‚ it is about how you feel. The skin’s natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline‚ with pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild
Premium Beauty Unilever Skin
2 d) Social responsibility is a key component that dove thrives to achieve. Dove’s main goal is to establish a community with their various ways of promoting self-esteem‚ such as the Dove Sleepover for Self-Esteem and workshops. D) The company structure Unilever Leadership Executive (ULE) * Responsible for managing profit and loss‚ and delivering growth | Executive directors * Board of directors | Non-executive directors * The independent element in Unilever’s governance | Senior corporate
Premium Executive director Management Board of directors
With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚
Premium Unilever
Chapter VIII Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols
Premium Level of measurement Measurement Psychometrics
we see lots of product around us consist this value creation example. Our job in this assignment is to analyze a brand picked from the following list. Table 1.1: Name of the product Pepsodent Sunsilk shampoo Akij foods and Beverage limited Pran Vaseline Apex Partex Cats eye Close up Clear Shampoo Dove Square foods Fair and lovely Jenny’s Hatil Arong Colgate Coca cola Meril Bombay Ponds Bay Ecstacy Rong Sansodyne Pepsi Tibet ACI Bata Otobi Texmart Deshal A particular group will pick a unique product
Premium Marketing Brand Product management
Home Care‚ and Baby Care & Family Home Care. Among hundreds of brands‚ Head & Shoulders‚ a power brand from P&G‚ is world’s NO.1 anti-dandruff shampoo‚ which made its debut in India in 1997 after nearly a decade of research. According to the latest Nielsen date‚ Head & Shoulders led the anti-dandruff category at 13% while its closet competitors‚ Dove and Garnier Fructics were at 7.8% and 5.9% respectively (Harish‚ 2007). In March‚ 2014‚ P&G‚ especially its product Head & Shoulders‚ confronted
Premium Marketing
03/27/2013 How They Lure Us In Advertisers use many different ways of selling products to us; they tug on our deep-lying desires‚ the things that we yearn for; advertisers know this and they live on flirting with this concept and that is how the money is made and how we end up with shelves full of products that we probably don’t even need. Jib Fowles describes in his article fifteen ways advertisers appeal to their audience; how
Premium Appeal Marketing Advertising