world. Unilever products focus on people’s health and well-being. The company’s portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. Unilever divided their products into four main segments: Personal care (36% of sales) with Dove‚ Rexona‚ Lux‚ Sunsilk‚…; Foods (27% of sales) with Knorr‚ Hellmann’s‚ Flora‚ Rama…; Refreshment (19% of sales) with Lipton‚ Magnum‚ Wall’s‚…; and Home Care (18% of sales) with Surf
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Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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INTERNSHIP REPORT ON Hair Care Survey on Parlors & Salons in Dhaka Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh By Kamrun Nahar ID-08104011 BRAC Business School Brac University Date of Submission: 19 December 2011 LETTER OF TRANSMITTAL 19 December‚ 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University Subject: Submission of internship report Dear Madam‚ I would like to take this opportunity
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playing soccer. During that time that I stop playing soccer‚ I started to realize we has people managed to turn even difficult choices‚ picking a shampoo into a tortured mental task; for instance a supermarket has more than three hundred different shampoos. Should I choose a shampoo based on a chemical that makes my hair healthy? Do I need a shampoo
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Executive Summary: Pantene is a strategic product of P&G Groups. It is a qualified‚ nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft‚ smooth and beautiful hair. Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time‚ P&G has made more than 55 billion dollar for total
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pp134-135) Ch 5 of KKK&J (RB) PPt 3 Understand 1.Concept of customer value and satisfaction Discuss 2.Strategies for customer retention 6&7 Analyzing Consumer Markets Super Shampoo Products (C2) OTH Ch 5 PPt 4 1. How is the decision making done by rural consumers for an FMCG product like shampoo? 2. What are the main findings of the survey carried out by Mr Vankatraman? 1.Explain the consumer buyer behavior model 2.Describe the major types of buying behavior and the stages in
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least 3 products for appearance purposes only. I found the most interesting responses on the question that asked which 5 products the person would choose if they could only use 5 products for an entire week. All of the men included toothpaste‚ shampoo‚ soap/bodywash‚ and deodorant. One of the three men included hair gel‚ but he was the only man who included anything in the list of 5 items that was exclusively for appearance purposes. On the contrary‚ all of the women included body lotion and
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NIVEA FOR MEN Active 3. The strategy of the company is to promote a product that is easily accessible and gives the consumer added value by providing added solutions to everyday life. NIVEA FOR MEN Active 3 is a refreshing shower‚ a moisturizing shampoo and a foaming shaving gel all combined in one product with a refreshing citrus scent. The revitalizing gel with advanced MICRO TEC-Technology develops into a generous foam that offers mild cleansing for body and hair‚ allows for a comfortable yet
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* 1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has
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of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business
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