Cigarette and FMCG major‚ ITC has launched its first mass personal care offering‚ a high-end shampoo. After a year of speculation‚ ITC has launched its first mass market personal care product. ITC ’s shampoo brand‚ Fiama di Wills is in the premium segment‚ that’s growing faster at 44%‚ compared to 21% for the overall market. Interestingly‚ ITC didn’t introduce a new brand name for its shampoo. Instead it has opted for a brand extension of its two year old‚ super premium range of personal care
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A PROJECT REPORT ON Analysis Of Product Line Decisions Taken By Hindustan Unilever Limited Submitted to RANI DURGAVATI VISHWAVIDYALAYA‚ JABALPUR In the Partial fulfillment of the requirement for the award of Degree of Master Of Business Administration Submitted by Ms. DEEPIKA NOTNANI MBA IVth SEMESTER GYAN GANGA COLLEGE OF TECHNOLOGY Jabalpur 2010 * DECLARATION I declare that the whole information
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1. Introduction 1.1 Unilever Global Unilever is an Anglo-Dutch Multinational Corporation. It has a history of colonial exploitation‚ under which it has built its capital gradually. Today it owns much of the world’s consumer brands in food‚ home care and personal care. Unilever employs were more than 247‚000 people and the achieved a worldwide revenue of €48 760 million in 2002. Unilever has also two headquarters. One is Unilever PLC in London UK and another one is Unilever NV in Rotterdam‚ Netherlands
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With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan
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DISSERTATION On “TO STUDY THE BRAND SWITCHING (CONSUMER SWITCHING) BEHAVIOUR IN FMCG (FAST MOVING CONSUMER DURABLES ) SECTOR WITH SHAMPOO AS FOCUS IN DELHI-NCR” BY ASHUTOSH AGRAWAL- 51 JYOTSNA JHA-29 ANISHA YADAV- 1 NIKHITA ARORA- 6 RADHIKA KAPOOR- 17 MBA- HR CLASS OF 2015 Under the supervision of Ms. VANDANA GUPTA Assistant Professor Department of Marketing At AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH
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is Rs. 20’239.33 Crore which is 47.99% higher than 31st December 2007’s Rs. 13675.43 Crore driven mainly by dom estic FMCG’s with net profit stood at Rs. 2’496.45 Crore. Products of HUL are: Annapurna; Ayush; Axe; Breeze; Bru; Brooke bond; Clinic; Dove; Fair & Lovely; Hamam; Liril; Lux; Pears; Ponds; Pepsodent; Pureit; Rexona; Rin; Sunlight; Surfexcel; Vaseline; Wheel. ITC Limited This Company was earlier known as Imperial Tobacco Company of India Ltd. It is Currently headed by Yogesh Chander
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INTRODUCTION Did you know that in 2008 in New Zealand there were more than 341‚000 animals used for research‚ testing and teaching? Animals are being used from all over the world for animal testing that ranges from drugs to our simple everyday shampoo. Almost every medicine‚ or treatment you have ever used has been tested on innocent animals for your benefit. WHAT HAPPENS TO ANIMALS IN ANIMAL TESTING? Every year‚ millions of animals suffer and die in painful tests to determine the "safety"
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a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever owns over 400 brands‚ amongst the largest selling of which are Aviance‚ Axe/Lynx‚ Ben & Jerry’s‚ Dove‚ Flora/Becel‚ Heartbrand‚ Hellmann’s‚ Knorr‚ Lipton‚ Lux/Radox‚ Omo/Surf‚ Rexona/Sure‚ Sunsilk‚ Toni & Guy‚ TRESemmé‚ VO5 and Wish-Bone. Unilever PLC had a market capitalisation of £27.3 billion as of 23 December 2011‚ the 18th-largest of any company
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Management of BaWang Page 09 Key Take-away Page 011 Appendix Page 013 References Page 015 Executive Summary BaWang is one of the most promising domestic brands in recent years. Being mainly a shampoo and hair care product manufacturer‚ BaWang not only survives in a fierce competition‚ but also prospers as a major player. Its success comes from various reasons. Implementing successful product line strategy is one crucial factor. BaWang‚ BaWang
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approach which is required for preparing the marketing plan for The Elvive – total repair hair shampoo. It is manufactured by L’Oreal which is world’s leading cosmetic producer. It says 5 problems 1 solution. The 5 problems include anti-damage‚ anti-thinning‚ anti-split ends‚ anti-brittleness and anti-dulness. This product is L’Oreal first total repair for damaged hair. The Elvive – total hair repair is a shampoo manufactured by L’Oreal Private Limited. L’Oreal‚ Australia was started in 1934 which is now
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