Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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Unilever’s Packaging Practices - Innovations and Insights Case Details: Price: Case Code : MKTG246 For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges Themes Marketing Mix Case Length : 17 Pages Period : 1998-2009 Pub Date : 2010 Teaching Note : Not Available Organization : Unilever Group Industry : FMCG Countries : UK‚ The Netherlands Abstract: The case examines how Anglo-Dutch retail
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Marketing plaN Project Advisor: MR FAISAL AKRAM PROJECT TEAM: UMER NADEEM SHAHROZ MUKHTAR HUNAIN HAIDER SHUMAIL CH HUMA IQBAL ahsan naveed Acknowledgement We deeply thankful to ALMIGHTY ALLAH for giving us the talent and strength to do this project and enabled us to complete the Project. We are also thankful to our teacher “Sir Faisal Akram” for his kind guidance and supervision. Under her supervision we get the opportunity to polish our
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Shampoo Tea Coffee Foods Ice cream Width = 12 The lenght of the HUL Product of the product mix refers to the total mix: The Lenght number of items in the product mix. E.g: Personal wash: Lux‚ Lifebuoy‚ Liril‚ Hamam‚ Breeze‚ Dove‚ Pears‚ Rexona Laundry: Surf excel‚ Rin‚ Wheel Skin care: Fair & Lovely‚ Ponds‚ Vaseline‚ Aviance Oral care: Pepsodent‚ Close up Deodorants: Axe‚ Rexona Colour cosmetics: Lakme Ayurvedic personal and health care: Ayush Shampoo: Sunsilk
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HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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TABLE OF CONTENTS Page No. 1. Executive Summery 04 2. Introduction 06 3. Objectives 07 4. Concepts 08 5. Company Profile 12 6. Methodology 16 7. Tabulation 18 8. Major findings 37 9. Tabulation of Economic Status 39 10. Other findings 47 11. Recommendations 48 12. Limitations 50 13. Scope for future improvement 51 14. Questionnaire
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ok this is all you need today then. When I never told him I wanted the shoes‚ I walked out the store without buying a thing as the workers tended to get me mad. November 20‚ 2013 Mr. Sloan Leo Adds and Sales Hair shampoos called “Dove.” This ad is targeted for all aged women who want nice hair. This is an emotional ad because girls want to look the best at all times for themselves. This is for self- gratification to make themselves happy for themselves. It is important
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industry nowadays in Indian as well as global market. In India it is the 4th largest market‚ which shows that how important the industry is and how much it contributes towards our economy. FMCG includes the personal care products also like soaps‚ shampoos‚ etc. so our project mainly focuses on the market and study of BATH SOAPS IN INDIA. It consists various multi national and domestic companies. Major players are Unilever(HLL)‚ Nirma‚ Godrej‚ Johnson & Johnson‚ colgate-palmolive‚ etc. Our main
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vanity. Beauty shouldn’t be linked to pain. Change slide * Companies instead of using non-animal tests‚ choose to use animal tests because their results can be manipulated. * Since the 1960s‚ animal testing has been a routine step in getting shampoos‚ lipsticks‚ mascaras‚ hand lotions and many other personal products onto store shelves. * Each year in the United States‚ about 70 million animals are maimed‚ blinded‚ scalded‚ force-fed chemicals‚ genetically manipulated‚ and hurt and killed
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Chapter 2 Review of Related Studies and Literature 2.1 Introduction In this chapter‚ the researchers seek to establish an academic foundation from which both further researches will be built upon. Its purpose will be to enhance the readers understanding of the effect of the branding and branding management of beauty products to the consumers and how does it affect their decision making. 2.2 Understanding Branding What is the meaning of branding when referring to products? Some think branding
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