• “emerging India” households could be classified into five groups based on annual household income (Social Classes): o “deprived” consisting of 103 million households of mostly subsistence farmers and unskilled labourers o “aspires” consisting of 91.3 million households including small-scale shopkeepers‚ famers with small areas of owned land‚ or industrial workers (expected this group would reduce from 41 percent to around 35 percent due their moving to the middle class o “seekers” consisting
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EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are
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PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal Ashutosh Srivastava(JIML-10-032) Abhishek shukla (JIML-10-03)
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this category remained fragmented. New launches in shower gel‚ facial cleansers‚ anti-agers and moisturizers encouraged consumers to try out different brands. Many manufacturers started to offer promotional offers such as conditioners free with shampoos‚ so as to push their products at points of sale. 1.4. Independent small grocers maintains its lead‚ whilst direct selling increases further As the majority of consumers still reside in second and third-tier cities‚ independent small grocers remained
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the reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning strategy of the company. Ans: CavinKare Private Limited had succeeded in carving out a very prominent share of the fast moving consumer goods market. One of the most successful CavinKare products being “CHIK SHAMPOO” in tapping low income markets in India. CavinKare
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Because of the vastness of the variety of products produced by Procter and Gamble‚ they have several different competitors‚ although of course these competitors do not compete in all the same industries. The industries that P&G compete in include food‚ personal care‚ business services‚ commercial cleaning and facilities management services‚ consumer products manufacturers‚ and cleaning products. For example‚ P&G makes Pringles‚ whose competitors are basically any chip products‚ including the local
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as soaps; Kwality Walls as ice cream; Brooke Bond‚ Taj Mahal‚ Bru as tea and coffee; Surf‚ Wheel and Rin as laundry detergents; Ponds talc and cream‚ Fair and lovely cream; Pepsodents and Close up as toothpaste; Clinic plus‚ Clinic All Clear‚ Dove as shampoos‚ etc. HUL is one of the largest exporters of India today. HUL export offers high level of service with flexibility and responsiveness thorough out the supply chain. Intrinsic cost competitiveness in the end to end supply chain with
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Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic Plus 2. Head & Shoulders 3. Chik Shampoo Industry
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with the great idea of launching Chik Shampoo in sachets at a low price of 50 paisa ‚ and then going on to introduce Meera‚Nyle‚Spinz‚Indica and Fairever ‚ one by one – all based on the understanding of consumer behaviour. Market Analysis: In 1983‚ when CavinKare decide to launch its first product – Chik shampoo – the shampoo market had over 20 players with the HUL being the market leader with its Clinic Plus brand that was positioned as a health shampoo. Multinational companies sold products
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candle. It marketed a new soap named Ivory that floats on water during 1880s. * Proctor & Gamble diversified its portfolio by introducing Crisco‚ a shortening made of vegetable oils rather than animal fats. Afterward they forayed into detergent‚ shampoo‚ toothpaste‚ toilet paper‚ disposable diapers etc. * They acquired many companies which help diversify their portfolio. In 1930 they acquired Thomas Hedley Co. in England which made them a global organization. Gradually they acquired Folgers Coffee
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