Part 2.1 External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having
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Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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UNILEVER’S “Real Beauty” Campaign for Dove “The key to successful marketing is determining the needs and wants of target constituents and delivering the desired services more effectively and efficiently than competitors”-Philip Kotler “The two basic functions of a business are marketing and innovation‚ these are the forces which generate revenues.”-Peter F Drucker This case is a beautiful example for it: Introduction: Unilever was formed in 1930 by the merger of British soap maker Lever Brothers
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Success Factors and Uncertainties 6 Analysis of Alternative Solutions 7 Recommendations 9 Action Plan and Contingency Plan 10 Bibliography 11 Executive Summary Kerstin Dunleavy needs to determine how to maintain the Dove brand’s momentum. The key objectives and goals of the Dove product line is to increase market share‚ develop a strong marketing campaign‚ retain functional strengths of the brand‚ maintain the image of the “Real Beauty” campaign‚ and staying ahead of competition. Due to the highly
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CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore
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Institute of Management Studies and Research Marketing Management Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History: 5 Origin: 5 Segmentation 5 Target: 6 Positioning : 6 Unique Sellng Proposition : 6 Milestones: 6 Advertisemnt
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Cosmetics‚ Pantene. TRESemmé. Self-Care Products: Aveeno‚ Caress‚ ChapStick‚ Clean & Clear‚ Dove‚ Johnson & Johnson‚‚ Listerine‚ Pampers‚ Secret‚ St. Ives‚ Vaseline. Household Products: Arm & Hammer‚ Clorox‚ Febreze‚ Lysol‚ Tide‚ Windex‚ These are just some of the brands we see daily‚ and you may have been surprised by some of the brands here‚ The term cosmetics does not only include makeup. It includes soap‚ shampoo‚ perfume‚ skin and body care‚ toothpaste‚ deodorant and makeup products. So it does not
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needing to leave the room‚ once the animal is wet. Most times you will return and your cat is going have taken off‚ leaving a wet trait behind. So what are you going to need when you are planning to bath your cat? You are going to need towels‚ cat safe shampoo‚ a comb‚ a brush if your cat has long hair‚ a container for rinsing‚ and a rubber mat if your tub is not textured in the base to make sure that your cat is able to stand and not slip. You may also want to enlist the help of someone else‚ as the extra
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Team name: Two idiots Institute IMT Ghaziabad Team Members: Sankha Mandal: sankha78@gmail.com 9434134144 Udai Singh : udai_singh@rediff.com 7838590282 Rural market- opportunities- “India lives in her villages”‚ a maxim attributed to Mahatma Gandhi‚ rings true when we see rural India retaining its old domination of the national population and economy in its 627000 villages‚ even after six decades of a development model that cherishes urbanization and industrialization
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Dove and Ant Once upon a time there was a man who liked hunting very much. He often went to the forest to hunt any animal he met. One day he went hunting into the forest. He intended to shoot any animal he saw. He brought his gun with him. When he was searching for his pre‚ suddenly he saw a bird perching on a branch of a tree. It was a dove. When he was aiming his gun at the dove‚ suddenly an ant came and bit his foot. He was so startled that he didn’t shoot the dove. It was safe and then flew
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