Business Communication CASE-1 (20 Marks) Nestle has launched quality street ‚lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to
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Questionnaire 25 respondents 2 Model used Instrument of data collection Sample size Reynolds and Gutman’s “Laddering Method” Laddering/ depth interview 8 respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis‚ Sunsilk’s competitor brands are Clinic Plus‚ Garnier‚ Pantene and Fiama Di Wills. On the four primary dimensions of the BAV model‚ the results
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Raafat Riad Wolsely Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in
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scratch my head that I used to have migraines. Also my fingernail stayed dirty due to excessive scratching. I never thought not taking care of my hair could me so stressful. Over time I’ve a defeated now my hair is silky smooth and very healthy. From shampoo to conditioner‚ butters‚ and pomade; you name it‚ I have. Same as brushes‚ most of the brushes are collector items‚ each one of them serves a different purpose. I’ve never thought I would have a whole bathroom cabinet
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leader can be achieved. Sunsilk shampoo are targeting young adult between the age of 21 and 25 or above‚ where on that age‚ the girls need an actualization and acceptance of the society. They are the type of strivers people‚ who are trendy and fun loving‚ money defines success‚ concerned about the opinion of others type of people. On the Foot Cone and Belding Grid‚ determine self-satisfaction or reactor will be the target‚ they primarily focus on feeling. Shampoo is a low involvement product. On
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THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care‚ but just how long has Pantene been around‚ and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage. 1947 Pantene is Born Inspired by the ingredient panthenol‚ Pantene‚ owned by Swiss drug company Hoffman-LaRoche‚ makes its debut as a premium hair care line across Europe‚ replete with glass bottles
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shampooing. a) (first supporting material)- According to www.wiki-how.com rub a dollop of shampoo‚ around the size of a quarter between the palms of the hands and smooth onto the scalp area of your head.(how) b) (second supporting material)-www.Beauty.com says massage with your fingertips‚ Do not mound hair on top of the head to scrub it‚ this will cause tangles. Also use clawed fingers to get the shampoo into the scalp.(beauty) c) (third supporting material)- According to www.bellasugar
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lotion another item that humans use every day. It has thirty-two chemicals most worrying propylparaben‚ polyethylene glycol‚ which also found in oven cleaners. Side effects are rashes‚ irrational and hormonal disruption. the last one is found in shampoo which has fifteen chemicals the most warring sodium laurel sulphate and tetrasodlum. the side effects include irrational and possible eye damage. Every chemical has his own effect but we as human if we don ’t do the research we won ’t know it.
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highly popular in United Kingdom and the Middle East as well as in Africa. The brand is also known as Dove in many parts of the world including the United States‚ People’s Republic of China‚ Germany‚ the Netherlands‚ Canada‚ Australia‚ France and Greece. However‚ the chocolate used in Dove products in the United States is different in taste from the chocolate used in Galaxy in the Kingdom. Galaxy and Dove chocolates were introduced in 1956. During that year‚ a Greek-American immigrant from the Chicago
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PROJECT SYNOPSIS MARKETING STRATEGIES OF PERSONAL CARE PRODUCTS OF ITC LIMITED Submitted by: HARPREET KAUR 0621002543 Submitted to: [pic] INSTITUTE OF MANAGEMENT & TECHNOLOGY CENTRE DISTANCE LEARNING GHAZIABAD (U.P.) PROFORMA |Name |Harpreet Kaur | |Address
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