Promise For starters‚ let me first make you aware about the company Unilever and some important features. Unilever strives to make the environment‚ which includes consumers‚ their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly. They provide monetary gifts to charities that provide great community status‚ and also
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Market Analysis of L’Oreal Product – GARNIeR Hair Care Table of Contents: 1. Project Objectives 2. Product Description 3. Hair care market analysis 3.1 Evaluation of shampoos in India 3.2 Current scenario of shampoo market 4. Study of 4P’S of Garnier Hair Care Products 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion 5. SWOT Analysis 6. Conclusion 7. Recommendations Project Objectives The Objectives of the Project Report are: * To comprehensively research on one of
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* Coca cola: Tagline: Open Happiness Good points- * The product’s tagline and the ad both call for spreading happiness which results in strong positive branding. * The ad has a catchy jingle. When someone recalls the jingle‚ he /she will instantly recall the coca cola brand as well. * The ad is short and concise‚ providing necessary information about the price of the product and the volume of soft drink found in a standard bottle. * The advertisement asks us to spread happiness
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Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic
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PAPER MARKETING MANAGEMENT Content ............................................................................................................................... Executive Summary ........................................................................................................... Company Background & Objective ................................................................................... Marketing Strategy ................................................................
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Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
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models of Consumer Behavior. Phase I The Product selected is Dove Soap. Dove soap‚ which was launched by Unilever in 1957‚ has been available in India since 1995. It provides a refreshingly real alternative for women who recognise that beauty is not simply about how you look‚ it is about how you feel. The skin’s natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline‚ with pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild
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2 d) Social responsibility is a key component that dove thrives to achieve. Dove’s main goal is to establish a community with their various ways of promoting self-esteem‚ such as the Dove Sleepover for Self-Esteem and workshops. D) The company structure Unilever Leadership Executive (ULE) * Responsible for managing profit and loss‚ and delivering growth | Executive directors * Board of directors | Non-executive directors * The independent element in Unilever’s governance | Senior corporate
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With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚
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