PSYCHOLOGY AND ADVERTISING Psychology- Psychology is the scientific study of behavior and mental processes Advertising- Advertising is a commercial solicitation that is in a form of a communication or a poster designed to sell a commodity. The three basic mantras of advertising are: Inform Persuade Influence There are two routes to advertising: CENTRAL ROUTE- This advertising requires direct facts and logics and appeals to the needs‚ involvement and motivation of the consumer. PERIPHERIAL
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procedures used by advertisers to make products look more tempting to have or try. Deceptive trickeries such as switching ice cream with mashed potatoes for a firmer shape‚ using hairspray to make fruits and vegetables look as if they’re fresh‚ using shampoo or glue as milk in cereals‚ refining a burger with brown shoe polish‚ or substituting honey and syrup with motor oil. McDonald’s and other fast food restaurants don’t have the same‚ pleasingly shaped burgers on their advertisements like the real‚
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countries of the world. It has a wide range of products serving the people of all ages. Unilever has more then 400 brands. 14 of which generates sale in excess of 1 billion pounds in a year. Major product lines of unilever pvt. are: Omo Blueband Axe Dove Heart brand Knorr Surf Sunsilk Flora Hellmann’s and best foods rexona These are the Brands with annual sales of one billion euros or more…. BCG model of unilever Pvt. Ltd. : According to the unilever pvt. Ltd ‚the relative market share and market
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Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how
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Marketing Phase I 3 Cs of Marketing for Situation Analysis: • Customer : The Indian hair oil market comprises over 50 % (approximately ₹6664 crores) of the hair care market (approximately ₹13000 crores). In addition to ‘champi’ being a part of the Indian culture since time immemorial‚ the recent rise in hair damage due to lifestyle‚ environmental changes and styling and hair colouring has led to increased consciousness among urban population. This has led to a healthy double digit growth in this
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Sunsilk Shampoo Report S NO Topic Page No. 1. Executive Summary 04 2. Corporate Mission and Objectives 05 3. Marketing Strategy& organization structure 6-7 4. Marketing target Strategy 8-9 5. Distribution‚ promotion‚Sunsilk product strategy 10-12 6. Branding strategy 13 7. Promotional strategy 14 8. Market Situation Analysis (PEST) 15-16 9. SWOT Analysis 16-17 10. Competitive Environment and Market Analysis 18 11. Company 18-19 12. Competitive strategy and advantages 19-20 13
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German corporation that designs and manufactures clothing and sporting apparel. For example Adidas produces all of the N.B.A. attire. * Adidas is known for their eye-catching sneakers‚ shirts‚ pants‚ and hats. Adidas also has their own cologne and shampoo. Adidas is most known for their sporting gear and sneakers. * Adidas’ mission statement is‚ “We are committed to continuously strengthening our brands and products to improve our competitive position. * Adidas’ major competitors are Nike‚
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redesigned and packaged designed by precept. The product is called Sanity. Sanity is owned by a retail brand of hair product made by Hair and Beauty Partners in Padstow‚ South of Sydney. The product itself is a range of different hair products like shampoo‚ conditioners‚ hair therapies‚ hair
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Team Image Parfaite Pre-Case Study Akila Devers Stephanie Heyligar Khadidjatou Camara I. Current Offering of the L’Oréal Paris Brand L’Oréal Paris is just one of the many global consumer product brands owned by the megacorporation L’Oréal. Natalie Cristo‚ the Senior Vice President of L’Oréal Paris‚ stated that L’Oréal Paris is the flagship brand of the company and that it celebrates the value of the consumer (Jeffries‚ 2011). With a legendary slogan‚ “Because you’re worth it”‚ L’Oréal Paris
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To develop a successful marketing strategy‚ it is important to identify the appropriate consumer segments. There are four steps you should perform to conduct the market segmentation process effectively. Step 1: Identify segmented markets The first step of the market segmentation process is to identify the segmented markets. It is important to select the segmenting strategy that most accurately categorizes consumers according to your product or service. For example‚ suppose that your company
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