Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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abovementioned brand will be analysed in the different parts of the world and the conclusion will be made according to the results of the future study. Hence‚ I will make the conclusion how the cultural differences influence the marketing strategy of Pantene shampoo in different countries. 2. KEY THEORETICAL CONCEPTS 2.1. DEFINING CULTURE It will be beneficial for this research to look on the notion “culture” first. For example‚ Kroeber and Kluckhohn’s definition of culture says „Culture consists
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PANTENE A one-billion dollar brand became a three-billion dollar world-class category leader. CHALLENGE Mathilde Delhoume: Hi‚ I am Mathilde Delhoume‚ I’m the Global Advertising Development Manager for Pantene at P & G. Debby Reiner: I’m Debby Reiner‚ I’m the Global Account Director on Pantene. Thomas Puckett: I’m Thomas Puckett‚ and I’m the Global Creative Director on Pantene. MD: Pantene and Grey has been a long story‚ so as in any long relationship there has been different phases. DR:
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The two most sold are Dove and Dial. For myself I prefer to use Dove. Dove smells ten times better‚ also makes your skin softer and it washes off easily; so there’s no soap scum left over. Another reason I use it is there are a variety of fragrances and also can be bought for sensitive skin. Those are proven facts. Which sounds better now? Not everyone likes the same stuff. But I have to tell you Dove is so much better to use. If you have rough or sensitive skin. Dove can be bought for sensitive
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and external situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution network. Due to the high technology support‚ Pantene products are famous for good
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the situation of the hawks versus the doves and the whole concept of war and justice. As long as there are people in the world fighting for justice and what is best for everyone then there is always going to be hope for our society. Can a "dove" truly protect the common good? If the person truly has the better cause for the whole in mind‚ then yes‚ doves can act for the common good. However‚ if the dove is secretly acting for a personal motive then no‚ doves are not working for the common good
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as penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in India include Sunsilk‚ Clinic Plus‚ Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The top 2 * 4. three most sought after brands Sunsilk‚ Dove and Clinic are produced by HUL. Thecompany holds a 44% market share in the Indian shampoo industry. It is said that HULearns almost 8% of its revenue from the sale of these
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THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care‚ but just how long has Pantene been around‚ and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage. 1947 Pantene is Born Inspired by the ingredient panthenol‚ Pantene‚ owned by Swiss drug company Hoffman-LaRoche‚ makes its debut as a premium hair care line across Europe‚ replete with glass bottles
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dove Dove - Brand and Social Media case study — Presentation Transcript * 1. Real Women‚ Real Beauty JAAB Consulting Team Alicia Gayle Holt Amy Hsieh Belinda Liu Jamie Joung Jan. 27‚ 2009 * 2. Refocus on Dove: Real Women‚ Real Beauty Dove Brand Evolution The Campaign for Real Beauty Summary Analysis/Evaluation Recommendation for future marketing campaign Refocus on Dove brand and products JAAB Consulting Team * 3. Evolution of a Brand Brand Development Brand Building JAAB Consulting
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The Dove: Legacy Campaign is a movement promoting self-esteem. Self-esteem describes one’s opinion and judgment of self-worth. The Dove Self-Esteem Project began in 2004‚ encouraging confidence through a self-beauty campaign. Self-beauty is how one perceives their beauty in a certain way whether it is negative or positive. In 2014‚ the ad campaign was released on September 30th and launched on October 9th at the United Nations. The main focus of the selected video is not just ensuring happiness for
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