1) Introduction The case presents an American company Dow‚ producer of commodity chemicals‚ who is in the final stages of acquiring another company Rohm and Haas. Dow’s CEO has been working for four years to transform Dow from a producer of low-value‚ highly cyclical commodity chemicals to a producer of high-value‚ specialty chemicals and advanced materials. Rohm is a perfect match for Dow in respect of the strategic and financial perspective. Dow is also pursuing another key deal with Kuwait’s
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Corporate Finance case 2 Dow’s Bid for Rohm and Haas Justin Overtoom 6132111 Rutger Go 10782923 Binghong Cheng 10824588 Xianjing Cai 10874089 23-02-2015Introduction Dow started as a manufacturer of commercial bleach in 1897‚ and was founded by Herbert Dow. He merged his company in 1900 with Midland Chemical‚ which lead to diversification of his portfolio to agricultural and food products. In 1912‚ Dow started to pay dividends every quarter without any reductions or interruptions. By doing
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Dow’s bid for Rohm and Haas Corporate Finance February 23‚ 2015 Katherinne Ortiz Espinoza 5908590 Stephanie de Waard 6117309 Introduction In this case the acquiring of Rhom and Haas will be discussed. Dow is an American multinational company who produces commodity chemicals. Their mission is to passionately create innovation for their stakeholders at the intersection of chemistry‚ biology and physics. As of 2009 it is the third-largest
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Executive Summary Rohm & Haas recently introduced a new product‚ Kathon MWX‚ in order to exploit an untapped portion (reservoir capacity under 1‚000 gallons) of the biocide market. Even with limited competition within this segment‚ Kathon MWX has not been able to produce its annual target revenues‚ only capitalizing on roughly 6% of said target in a 5 month period. Large-scale distributors‚ who exhibit the most buyer power and influence over end customers in the industry‚ threaten manufacturer
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Rohm & Haas Marketing plan for Kathon MWX (1984) 1. EXECUTIVE SUMMARY Rohm & Haas is a diversified chemicals company. Its industrial chemicals division manufactures maintenance biocide products to the metal working industry. The company enjoys a healthy 30% market share with its Kathon 886 MW in the Central Systems segment. Rohm & Haas has recently launched Kathon MWX to target 150‚000 customers in the Individual systems segment where the market for biocides is underdeveloped and has
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Rohm and Haas Executive Summary Joan Macy‚ Rohm and Haas (R&H) market manager for Metalworking Fluid Biocides‚ has the primary responsibility of marketing R&H’s new consumer packaged MWX metalworking fluid biocide aimed at the small‚ individual cutting fluid system market. MWX‚ has been on the market for the past five months‚ but has only $12‚000 in sales when it has been projected for $84‚000 during that time span. Initial surveys have shown that there is a vast potential for
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ROHM AND HAAS Joan Macey‚ Rohm and Haas market manager for Metalworking Fluid Biocides‚ was reviewing distributor purchases of Kathon MWX‚ a new biocide that killed microorganisms in metalworking fluids. She found that total sales to distributors for the first five months were 74 boxes against a first-year target of 1.350 boxes. “I have a super product but I can’t sell it” she said. “I am in the process of reviewing our approach of taking this product to market‚ but at this point I am not convinced
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Management Module Case: Rohm and Haas (A) – New Product Marketing Strategy Harvard Business School Summarized by Sattawat (Jet) Overview • This case raises issue for reader for further recommendation of new product strategy. • The case is written about failure in sales volume of new product launching‚ Kathon MWX. The product is very good compared to competitors’. However‚ due to poor marketing strategy‚ sales were much poorer than target. Case Summary • Rohm & Haas (R&H) is chemical
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MERGERS AND ACQUISITIONS EMBA 2015 Name Brandon Bowles bb779@georgetown.edu Darrell Kent dwk29@georgetown.edu Assignment Dow’s Bid for Rohm and Haas Mid-Term Exam Date January 23‚ 2015 This assignment exclusively represents my own work. I have not discussed this case or this assignment with anyone and have done no outside research unless specifically authorized to do so. Signed__________________________________________________________________
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When analyzing the Rohm & Haas case‚ it is important to understand the current situation it finds itself in vis-à-vis Kathon MWX. Rohm & Haas‚ a current worldwide leader in the chemical technology industry‚ was founded in Germany in 1906. Since its inception‚ the company has significantly expanded its services into the United States market‚ achieving sales of $2 billion in 1983‚ largely derived from the company’s operations in four business segments: 1) Polymers‚ Resins‚ and Monomers‚ 2) Plastics
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