Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
Premium Brand management Marketing Non-profit organization
Narwani Class: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL‚ DUBAI BONAFIDE CERTIFICATE Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly‚ I would like to thank my marketing teacher Mrs. Megha
Premium Ice cream Marketing Baskin-Robbins
family-controlled boards‚ corporate governance is of very high importance as the independent non-executive directors can exert less influence over the board‚ compared to non-family-controlled boards (“dispersed boards”). Keywords: Board composition‚ Remuneration‚ Corporate Governance. 1. INTRODUCTION The economic turmoil in Asia in 1997 has led to a wider recognition of the importance of corporate governance. In line with global trends towards higher standards of corporate governance‚ the duties
Premium Corporate governance
Corporate Transparency vs. Business Performance Throughout history‚ mankind has had innumerable moments of corruption and greed. From the City-State wars in ancient Greece to the organized crime during the prohibition‚ human beings have always been prey to the desires of wealth and power. While our current society may seem civilized compared to those eras‚ the shallow traits which haunted mankind then are still in play in today’s society. There are always going to be people looking for a way to
Premium Corporation Enron Corporate governance
Retail Loyalty Programs Loyalty Programs in retail : An overview What is a loyalty program ? Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with both hard and soft benefits for his loyalty and patronage. Classification Loyalty programs (either on the shop delivery ’ or web based ’) can be classified either based on types of rewards and recognition tools used or the mechanism by which customers earn
Premium Loyalty program Credit card
plantation‚ properties and investment. mainly focusing IOI Group organization strategy is towards entering into globalization as every business is aiming to expanding. Certain corporate strategy components to be looked into which include mission‚ SWOT analysis of organization‚ Porter’s five forces as implementation of corporate strategies to justify the implemented strategies. 2.0 Company Background This is group of companies calling it or themselves IOI Group they are leaders when it comes to
Premium Strategic management
The loyalty to public safety any employee has depends on their job‚ but there is a minimum baseline. “Do no harm”‚ derived from the Latin principle‚ Primum Non Nocere‚ states that any individual’s well-being is a primary consideration‚ and individual’s should act in society’s best interests. This concept applies to occupations such as law enforcement‚ in which employees promise to uphold public safety‚ and strive to protect the public. However‚ sometimes these promises don’t always follow suit‚ and
Premium Ethics Morality Police
Question 1 Corporate governance has comparatively getting important in the business world. The term ‘corporate governance’ and its daily application in the financial press is a fresh appearance of the past fifteen years or so (Thomsen‚ 2004). The phase of growth may refer to the evolvement of the economy‚ corporate structure or ownership groups‚ every of which influence the way corporate governance will grow and be adapted within its own country surroundings (Mallin‚ 2010). A feature of specific
Premium Corporate governance Board of directors
Working Paper Series British Airways and Balmer’s AC3ID Test of Corporate Brand Management Professor John M T Balmer Dr Helen Stuart Working Paper No 04/26 July 2004 The working papers are produced by the Bradford University School of Management and are to be circulated for discussion purposes only. Their contents should be considered to be preliminary. The papers are expected to be published in due course‚ in a revised form and should not be quoted without the author’s permission. W O R
Premium British Airways British Empire
Who is the Corporate Fool? Not much unlike the courtroom jesters‚ the Corporate Fool is one who operates within the corporate system‚ yet is not afraid to highlight the hubris‚ follies and myopia of the leaders of the organization. The Corporate Fool is the reality check to every over-confident leader‚ a solution to gun-point problems and a divergent lens for visionary leaders. However‚ just as the power that a single monarch once held‚ is sometimes dispersed amongst the top management of present-day
Premium Jester Jesters Single person