Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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Explain the data collected by Zara to predict the trend. What makes the middle aged mother to buy cloths in Zara while the daughter aged in mid 20s buys Zara clothing? Because it is fashion able and up to trend. By collecting data and focusing on shorter response times‚ the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means Zara can quickly and catch a winning
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The scheme manager who had supported me through this process was impressed with how I handled the case much to the dissatisfaction of the link worker who felt she should have been the one to make that call. The manager reassured me that I did the right thing and that if ever faced with a similar situation in future I should go ahead and take the same actions I had taken to remedy the situation. Decision Judgement The ability to make a well-informed decision often requires a considerable level of
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Survey Types Explanation: Zeltiq Consultation Goal: Capture information on how customers learned about Zeltiq Coolsculpting‚ motivations and preferred area for body contouring‚ interactions with office staff‚ interactions with counselor/physician‚ whether they plan to move forward with a Zeltiq treatment plan‚ decision drivers‚ comments on experience. Question Count: 13 to 15 + Demographics Questions Timing: Sent immediately after attended consultation record Zeltiq Post Service Goal: Capture
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1. What could be the main sources of the inventory mess created by Sandusky? “Sandusky is managed by so called earn and turn concept.” (Min‚ 2015‚ p. 171) This method of inventory analysis only measure profitability as whole not individual products. Which is the root of their inventory issue. Causing production to produce unwanted goods. Leading to excessive inventory. ““I think Earns & Turns is a very useful analysis tool. It’s a great measure of the profitability of a product. Only thing I would
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Individual Assignment NAME: ID#: Course Name: Course Code: Instructor’s Name: Dr. Due Date: Sunday - 11th March‚ 2013 Assignment Topic: Chicken of the Sea Inc. Case Study 1. Discuss the consumer decision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product. The reason that has caused the shifting or rather the movement from advertising media‚ has caused decision making process to
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Case Questions: 1. What is Starbucks’ strategy? Is there good fit among its capabilities? Starbucks has established itself as a seller of specialty coffee through its stores and has targeted office goers and certain families‚ who visit Starbucks to either relax‚ read‚ chat‚ or socialize. To achieve its long term goal of becoming the most recognized and most respected brand of coffee in the world‚ it has recently expanded its operations to include bottled coffee and is also looking at presence
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a) The characteristics that showed up most frequently were:One nose‚ pink coloured nose‚ 2 antennas‚ 6 legs‚ 2 eyes and 2 green humps were the most common characteristics. b) The Characteristics that showed up very seldom were:3 eyes‚ 2 body segments‚ blue legs‚ 1 antenna‚ a straight tail and 1 green hump. c) The following traits were found to be homozygous dominant:EE ( Eye number - 2 eyes)CC (Curly Tail)VV (Red eyes)d) The following traits were found to be heterozygous:Aa (Antenna number: 2 antennas)Mm
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1. The major factors that contributed to EuroDisney’s poor performance was the lack of market research and cultural awareness. EuroDisney was built just like American Disney parks‚ without giving though to cultural differences. American characters were used‚ instead of French cartoon characters. Disney banned alcohol in a culture that enjoys drinking wine. Everyone showed up for breakfast in the mornings‚ when Disney had cut down their serving because they were erroneously informed that Europeans
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Situation A: The Family Medical Leave Act (FMLA) ensures that full time employees are able to preserve their jobs in the event that they must take extended amounts of time off for medical or family care. In reviewing the details in Situation A‚ it appears that the employer did not violate the Family Medical Leave Act. In order to qualify for protection under FMLA‚ the employee must meet specific criteria. First‚ the employee must a full time employee that has worked for the employer a minimum of
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