BA 235 Services Marketing Case Solution ~ Dr. Beckett’s Dental Office DR. BECKETT”S DENTAL OFFICE CASE BACKGROUND Dr. Beckett is a dentistry graduate with high technical expertise. After her studies‚ she established her dentistry business and she was able to sustain constant revenue with high profit margin. However‚ in spite of the technical talent she gained from the university‚ she lacks the core knowledge in business. Since the dentistry industry is rapidly changing due to technology and government
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HOLY ANGEL UNIVERSITY ANGELES CITY DR. BECKETT’S DENTAL OFFICE (Case Study 1) Group 2 Arceo‚ Alexsandra L. Jacinto‚ Charito H. Maniago‚ Kim Russel B. Quiazon‚ Lady Lin T. YFRESMAR/TTH – 4:30-6:00 PM Ms. Cristina Naguit Introduction * Dr. Barbro Beckett is a dentist who always seek to differentiate her practice on the basis of Quality and keep on redesigning everything (such as facilities and equipments‚ place‚ procedures‚ etc.) to deliver higher quality for her patients and
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Laserna‚ Kris Marie R. Exserves| Dr. Beckett’s Dental Office Case Study Questions: 1. Which of the eight elements of the services marketing mix are addressed in this case? Give examples of each ‘P’ you identify. a) Price Dr. Beckett charges higher fees than competitors for better quality of service and refused to become an HMO provider as she feels that it wouldn’t allow her to give the quality she aims to deliver. b) Product their goal as indicated on their mission statement is
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Analysis of the 7 Ps 1.1.1 Product Dr. Beckett’s and her team’s goal is it‚ to “provide superior dentistry in an efficient‚ profitable manner within the confines of a caring‚ quality environment” as they stated in their mission statement. According to the case study‚ they offer the complete range of dental care from simple teeth cleaning to complicated dental surgery and implants. 1.1.2 Price The practice is no member of one of the HMOs‚ because Dr. Beckett was not of the opinion that she could
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in an office My paper is going to be focused on the topic how will you use employability skills and in your career. Employability skills are very important in my career because you are around people all the time. If you didn’t have communication in a dental office you wouldn’t get anything done if you didn’t have teamwork in an office you would have to pay more people to do it individually if you don’t solve problems the there will always be problems in the office. Initiative in an office is important
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“ My Everyday Literacies In A Dental Office” “All the reading she had done had given her a view of life they have never seen.” Roald Dahl‚ Matilda. Literacy has the power to inspire people to change one another; it allow people to share their views and experiences. When most people hear the word literacy they jump to the conclusion that we are expressing the views on reading and writing. The subject of literacy does not always have to highlight reading and writing‚ it can also underline someone’s
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Dental Office Business Plan The Tooth Fairy Executive Summary The Tooth Fairy is the dentistry practice of Steve Extractor. The Tooth Fairy will offer general and cosmetic dentistry to the citizens of Eugene‚ Oregon. Through a combination of industry benchmark customer service and flexibility‚ The Tooth Fairy will quickly gain market share. Steve will leverage the years he spent in private practice to model his new business. His past experience in conjunction with his forward-looking customer-centric
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There are two important things to do in a dental office in order to prevent cross infection. These two forms are sterilization and disinfection. According to the CDC and the Food and Drug Administration before either of these forms can be used you have to clean the instruments. This can be done either by hand or by using an ultrasonic cleaner. (http://www.maexamhelp.com/instru_sterilization.htm) Even though both sterilization and disinfection are both important there is a big difference between
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some procedures and some patients in the dental office‚ if all contraindications are explored. Following the procedures and processes recommended by the American Dental Association (ADA) will ensure safe use of nitrous for the patients and the staff. It is vey important for dental professionals to have a complete understanding for the use of nitrous oxide and conscious sedation in a dental practice. Nitrous oxide is an appropriate form of sedation in a dental practice. According to Morris Clark
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Rahim Attarzadeh English PI Draft Compare and Contrast the theme of Loneliness and Isolation in Beckett’s “Endgame”‚ “Waiting for Godot” and Pinter’s “The Room” and “The Dumbwaiter.” The audience is meant to sympathize with Gus‚ the well-meaning‚ slightly slower junior partner-in-crime to Ben. We are in the same position as Gus: like Gus‚ we are not familiar with the job they are going to perform‚ we don’t know what exactly is happening upstairs from the basement‚ and
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