[pic] DMG 1013 PRINCIPLES & PRACTICES OF MANAGEMENT (INDIVIDUAL ASSIGNMENT) NAME: KAMALUL ARIFIN BIN MD YUSOF ID: 012011110752 NAME OF THE LEADER: TUN DR. MAHATHIR BIN MOHAMAD SUBMITTED TO : MADAM HABIBAH ABD RAHIM SUBMITTED DATE: 16 JULY 2012 INTRODUCTION As a leader‚ one must be able to get people to follow him. A leader also know as the president must have certain character traits. But the most important qualities a leader must
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Dr. Bhimrao Ramji Ambedkar was born on 14th April‚ 1891. He was born in Central India as the fourteenth child to parents who belonged to the very lowest caste of Hindu society who are known as the dalits or untouchables. In 1908‚ Ambedkar passed the Matriculation exam from Bombay University. After graduating from Elfinstone College‚ Bombay in 1912‚ he joined Columbia University where he was awarded Ph.D for a thesis which he published in book form as “The Evolution of Provincial Finance in British
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MariaJose Rodriguez Case 11-2: LVMH Pages 358-359 11-16. LVMH Moet Hennessy is the worlds’ largest marketer of luxury products and brands. It has assembled a diverse empire of more than 60 brands sales of which totaled $28 billion in 2010. If there is one communication space that luxury goods brands have not yet aggressively pursued‚ it is television advertising. Because of this‚ there are possible risks of Louis Vuitton’s first-ever television advertising campaign. First TV marketing can be seen as
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Case Study I - Barbie 7 April 2011 This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie‚ a SWOT analysis‚ her position and the implications of it in the BCG Matrix‚ her target market‚ and my strategy if I was product manager of the Barbie line. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition‚ Barbie has two major competitors -- dolls from Spin
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Byron Hernandez Marketing September 5‚ 2012‚ 2012 Module 5 – Activity 5.6 CASE STUDY: Accenture 1. How did Accenture transfer the brand equity from its original name‚ Andersen Consulting‚ to the new company name? The way that Accenture transferred brand equity from its original name to the new company name was by specially branding the new one‚ and looking at a new name as a fresh start‚ re-introducing itself to its customers‚ and the world. With a new name‚ this allows them to
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NUMBER : B1335714 PROGRAMME : SOCIAL WORK COURSE TITLE : SOCIOLOGY OF MEDICINE AND HEALTH COURSE : SW 206 DUE DATE : 28 March 2015 LECTURER : DR NYONI QUESTION : DISCUSS HOW SEXUALITY INFLUENCES HEALTH MARK AWARDED : ……………………… SIGNATURE : ………………………………………….. Sexuality has always been a factor that influences health care in so many ways. In order
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Samsung case 1. How was Samsung able to go from copycat brand to product leader? In 1993‚ Lee unveiled “new management” which is a top-to-bottom strategy for Samsung to make Samsung become a bigger and more powerful company that would also eliminate Sony as the biggest consumer electronics firm in the world. To achieve this Samsung hired a new group of young designers who unleashed new products. Samsung abandoned low-end distributers‚ and build strong relationships with specialty retailers
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Seeking Marketing Opportunities in the Contemporary Business Environment Summary: In this paper is amid to review the performance of Nokia in Chinese mobile phone market since 2002. A literature review about marketing research models such as 4 Ps‚ Porter’s 5 Forces‚ SWOT analyses is carried out by the author. After that‚ this paper explained the changes of market environment in last decade with competitor analyses. In addition‚ the author evaluates the market mix of Nokia. Opinions of how well
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Name: Saadia Mazhar Class: MCOM Subject: Principles Of Marketing Assignment: Case Study Date: 01/11/2010 C A S E S T U D Y Question Number 1: Avon was selling its products for 112 years by using the motto “Ding Dong‚ Avon Calling” successfully. Demand of Avon’s beauty products was very high and selling was
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Marketing Case Analysis of PepsiCo Corporate Overview and Financial Performance PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are
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