MARKETING AND SALESMANSHIP (REVISED CURRICULUM) MARKETING-I 3 HOURS CLASS XI MARKS: 60 Theory I. Introduction: Meaning‚ nature and scope of Marketing; Importance of Marketing; Difference between Marketing & sellings; Concepts of Marketing: Production concept‚ product concept‚ Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15 II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic‚ demographic
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of Course: Marketing Management 2. Course Code: BM6053 3. Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis 4. Rationale for the inclusion of the course/module in the programme This is a required course for the MBA Program of the School of Business and Economics‚ Universiti Malaysia Sabah. By taking this course‚ students will learn the importance of managing marketing activities and environments within
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to affect the publics and forces in their marketing environments. As a marketing manager‚ what are some ways that you might proactively influence your marketing environment? 4- In designing the advertising for a bottled water product‚ which would you find more helpful: information about consumer demographics or consumer lifestyles? Give examples of how you would use each type of information. 5- The marketer must identify steps in target marketing. Briefly discuss each step ? 6- . List
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The Cabinet of Dr. Caligari In this essay‚ I will firstly provide a brief definition of German Expression in Cinema. Secondly‚ I will provide a brief explanation of how German Expression is applied to The Cabinet of Dr. Caligari. I will then provide an analysis of three key scenes in the light of Hake’s observation. The analysis will exemplify my argument that the Cabinet of Dr. Caligari is an external world where the internal political conflicts and ambivalences of the artists and society are projected
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stories such as interviews with the parents of Treyvon Martin. Two of these TV talk shows include: the serious psychologist‚ Dr. Phil McGraw and the syndicated tabloid talk show host‚ Maury Povich. Although‚ Dr. Phil and Maury are both national TV talk shows‚ they differ in content‚ targeted audience‚ and national news. The most noticeable difference between Maury and Dr. Phil is the content of each talk show. Maury is a bizarre‚ outrageous talk show that includes topics such as; paternity test
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Dr. Faustus Essay Although Dr. Faustus embodies as versatile‚ a master of a multitude of arts‚ his thirst for knowledge soon overcomes his better judgment‚ portraying him as an overreacher‚ and landing him into an irreversibly tangled mess. Dr. Faustus possesses the qualities of a Renaissance man‚ a man who desires to gain power through knowledge. Denouncing the religion of God‚ Faustus declares‚ “’Tis magic‚ magic‚ that hath ravished me!” (Marlowe 8)‚ exemplifying how his need for power makes him
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Consistency in Dr. Tom Stockmann In Arthur Miller’s adaptation of Henrik Ibsen’s play An Enemy of the People‚ Dr. Stockmann is first introduced as an intelligent doctor and scientist who appears to live in constant high spirits. Miller describes him as “the eternal amateur- a lover of things‚ of people‚ of sheer living‚ a man for whom the days are too short‚ and the future fabulous with discoverable joys” (Miller‚ 6). Upon receiving his results from the university regarding the condition of the
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The morning of January 15‚ 1929 imprints the introduction of a standout amongst the most motivating and compelling individuals ever‚ Dr. Martin Luther King. The life of Dr. Lord was an uncommon one. His life was one loaded with energy and devotion for something he adored. Very few individuals on this planet would experience the hardships that he persevered. Since Dr. Lord was conceived‚ his whole life was dedicated to the health and improvement of minorities around him‚ as well as the privilege and
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Ani Misirliyan Kathryn Bellows (H) English 2A 24 November 2014 Curiosity Kills the Cat In The Strange Case of Dr. Jekyll and Mr. Hyde‚ written by Robert Stevenson‚ curiosity becomes a prominent issue that leads people into dangerous situations that cannot be escaped. Many characters show curiosity throughout this novella‚ such as Mr. Utterson. Mr. Utterson obtains a job as a lawyer‚ which by definition makes him a curious character. He enjoys solving other people’s issues‚ and getting into people’s
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A Beautiful Mind vs. Dr.jekyll and Mr. Hyde I chose topic number four. Dr. Jekyll is ashamed of himself and doesn’t want to be himself‚ and on the flip side John Nash has a very serious disease and is find with being himself. So I think that these two men have personality issues‚ but can help it and the other cant its just a way of the life for both men. Dr. Jekyll and Mr. Hyde begins with Mr. Utterson Mr. Richard Enfield on a walk in London. Although the two men are initially silent‚ after passing
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