MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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What is the ad campaign of Mountain Dew that created awareness to its consumers? What is the impact of the Mountain Dew Ad campaign to its prospective customers? How did Pepsi Cola Company respond to the growing threat of non-carbonated soft drinks‚ especially energy drinks and tea? ANSWERS: In 1992‚ senior management at PepsiCo sensed an opportunity to increase business on Diet Mountain Dew. Diet Mountain {draw:frame} Dew’s distribution was limited mostly
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1. Is “The Money Doctors” a partnership‚ and if so‚ who are the partners? Main Issue: To identify if “The Money Doctors” is a partnership and if so‚ who are the partners of the business. Relevant Law: Partnership is the relation which subsists between persons carrying on a business in common with a view of profit. There are four conditions in which all must be satisfy are the followings: Agreement Partnership relationship may be formed by deed‚ in writing‚ verbally and lastly by inference
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Nick Salsone Professor Ned Johnson Comp 2 18 March 2013 Actor‚ Singer‚ Songwriter Marshall Bruce Mathers III was born on October 17‚ 1972 in St. Joseph‚ MO. He began life rough and that is how it stayed. As a child he frequently moved around from place to place because his mother could not secure a home to stay in and/or could not keep up with the payments and would be evicted. He did not always want to be a rapper‚ in fact‚ as a child he wanted to be a comic book writer. At the age of twelve
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Partnership is the relation between the persons who have agreed to share the profits of the business done by all partners or any one of the partners acting for all. The persons who have entered into a partnership with one another are individually called as partners and collectively it is called as a firm. Partnership firm is formed by more than one individual for the purpose of carrying on a business. The partners have some rights and the following are the rights of the partners: 1. Every
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Essay #2 The “Marshall Mathers LP” is the third studio album by rapper Eminem. It was released on May 23‚ 2000‚ by Interscope Records. “The Marshall Mathers LP” was one of Eminem ’s best selling albums and one of the best rap albums of all time. One reason why “The Marshall Mathers LP” was such a great impact to the rap community is because after the great success of his previous album “The Slim Shady LP” no one expected a white rapper to be able to follow up with a better album‚ like Eminem did
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“The Lorax” Writing Assignment The lorax is the voice of the trees and possibly could have been a voice of reason in the real world. It may represent the people that stood up for the issue of not destroying an ecosystem for one little thing. The Once-ler would be the business out to make money regardless what the consequences are because they only care and worry about making a profit. The Once-ler does not care about the after math‚ until maybe it is too late. The reason they are called these names
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BM: CASE 3: A NEW MORNING FOR MOUNTAIN DEW Mountain Dew was launched in 1969. PepsiCo initially marketed Mountain Dew with the countrified tag line “Yahoo Mountain Dew! It will tickle your innards”. Since then‚ the drink has outgrown its provincial roots. After an unsuccessful attempt in the early 1980s to bring urban teenage drinkers to the brand by advertising on MTV‚ the company switched its focus to using outdoor action scenes in its ads. In the late 1980s‚ Mountain Dew posted double-digit
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2007-2010: The beginning The name‚ Big Time Rush‚ was not formed until August 2009. In an interview‚ the guys state it was hard to pick the name and that the name‚ Big Time Rush‚ is a hockey term they came up with. They were signed to a record deal in 2009. Their debut single‚ Big Time Rush‚ was released on November 29‚ 2009‚ and had a strong debut on iTunes.[12] The single was also featured in the hour-long made-for-TV pilot movie‚ Big Time Audition‚ but the second verse and some choruses
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Directions: Save this document to your own computer. Then‚ for each of the items below‚ provide an APA-formatted citation (as you would in the body of a paper). At the end of the examples‚ provide a list of References. Attach the document to a post in your Individual forum; I will then provide feedback within 2-3 days. *Reminder: There is a fantastic tool called the Reference & Citation Generator (a link to which can also be found in the left column of any classroom page‚ listed under "Useful
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