6LI007 Critical and Contemporary Issues in International Hospitality Student ID: 1331987 Lecturer : Ken Chua Contents Contents Page 1 List of Figures 2 1.0 Introduction 3 2.0 Literature Review 4-6 2.1 Consumer Behaviour and Consumer Decision Making 4 2.2 Market Segmentation 5-6 3.0 Corporate social responsibility (CSR) in Hilton Hotel 7-8 3.1 CSR Programs 7 3.2 CSR Initiatives 8 4.0 Factors Affecting Customer Loyalty 9-13 5.0 Strategic Responses to Changing
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The new Broadway musical‚ Dear Evan Hansen‚ with music written by Benj Pasek and Justin Paul‚ brings people a message of friendship‚ acceptance‚ and other valuable life lessons despite the deepest heartbreak. Through powerful words in the form of catchy showtunes‚ Pasek and Paul teach many morals through the story of socially anxious high school senior‚ Evan Hansen. Artistic greatness inspires an emotional connection which is exactly what Pasek and Paul do through their music in Dear Evan Hansen
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Dr. Zhivago Movie The 1965 movie‚ Dr. Zhivago‚ takes a slight diversion from the novel by Boris Pasternak. My initial reading of Pasternak’s Nobel Prize winning novel told me a story of war‚ identity‚ and morality. It took individuals under normal circumstances and threw them into the tribulations of war and tragedy. This is emphasized by Yuri’s relationship with Lara. Though there was a strong sub-plot of love and romance‚ the strongest theme‚ to me‚ was that of the individual struggles during the
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Doctor Faustus‚ Marlowe has made good use of a conventional Christian doctrine. Faustus strives against human limitation to the point of selling his soul. He is not only a seeker for power but also a knower and a desirer to know. The play begins with Dr. Faustus shown in his study‚ where he is deciding upon which field to specialise in- Analytics or Logic. Dissatisfied with his human status‚ he would like to have magical powers of making men live eternally and bringing back the dead to life. He rejects
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were the Roman in the Mediterranean from 27BCE to 476CE and the Han in East Asia from 206BCE to 220CE. Both of these empires utilize the policies and practices of previous political governments to help ensure their success. Overall‚ the empires showed more political‚ economic‚ and social factors for their rise and fall than points of difference. There were multiple similar factors that led to the social rise of the Roman and Han Empires. In the Roman Empire‚ there were the patron/client relationships
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The Qin dynasty was founded in 221 B.C. by Qin Shihuangdi. Both the Qin and the Han dynasty are located in present day China in the continent of Asia. Similar to the Han Dynasty‚ the Qin dynasty was also ruled by an emperor who divided the land into provinces to be run by government officials. In contrast to the Han dynasty‚ the Qin dynasty was divided into 36 provinces. The Qin dynasty was ruled under a strict government with lots of rules. The Qin dynasty too was responsible for contributions to
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monotonous life is very difficult to lead‚ change is what triggers progress. Dr. Ambedkar played a significant role in inculcating change in the psyches of Indians who were rejecting it for centuries. He spearheaded the bastion for fighting the social evils deeply embedded in our structure in a valiant way. From a boy who was denied right to sit in his class to a person who devised the rights of the citizens of the same country‚ Dr. Bhim Rao Ambedkar had come a long way. A jurist‚ social reformer‚ scholar
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hundred C.E. and four hundred C.E. two major empires came to an end‚ the Roman Empire and the Han Dynasty. The empires’ leaders greed and desire for more led to the decline and eventual fall of both the Roman Empire and the Han dynasty. The social interactions with their opposers combined with the catastrophic economic misfortunes also contributed to their decline. There were many reasons why the Han and Roman empires collapsed politically‚ socially‚ and economically. While both empires had
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Whereas Han China from 206 B.C.E. to 220 B.C.E. and the imperial Rome from 31 B.C.E. to 476 C.E. had shared similarities on the territorial boundaries issues‚ the two empires had different political over the huge amount of land. Known as most powerful empires in history‚ Han China and Rome utilized idiosyncractic policy to maintain the sovereignty. However‚ the two states both suffered from the border disputes. To begin with‚ the political systems in Han China and Imperial Rome were different‚ contributing
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The novel Regeneration focuses on the soldiers that have been sent to Craiglockhart‚ a mental hospital where casualties suffering from physiological disorders from the first world war have been sent. Two main characters that the book focuses on are Dr Rivers‚ a psychiatrist that helps cure the soldiers so that they can return to war and perform their duties‚ and Seigfreid Sassoon who has been sent to Craiglockhart to be ’cured from shell-shock’. In this novel‚ the reader is able to connect and understand
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