Hewlett Packard’s Merced Decision! Q.1) In summer 1998‚ what is the position of the Enterprise Server Group (ESG) in its industry? How has it evolved? Why?! ! ANS 1. ESG(Enterprise Resource Group)‚ was formed by HP in 1997 to focus on enterprise computing. It provided more than 1.3 Million UNIX based systems(HP-UX). The sales of HP were almost up to $10B in 1997 where the total market was estimated to be over $60B. ! ! HP was the lead supplier of UNIX based servers through the years
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REPORT WRITING ON CUSTOMER RELATIONSHIP MANAGEMENT Social networking is staking a claim in retail as a tool for branding‚ community building‚ and gathering customer intelligence. Tapping into the growing trend‚ Mandee is diving in headfirst to connect with shoppers on a more personal level. The ever present question of what consumers want can leave retailers scratching their heads. Voluntary surveys and consumer profiling typically focuses only on information relevant
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Case Recap This case describes the various aspects of carbonated soft drink industry and the focuses on Squirt’s annual advertising and promotion plan in 2001. Squirt is a brand under the Dr Pepper/Seven Up‚ inc. The brand manager was concerned about the market targeting and product positioning and consulted advertising agency‚ Foote‚ Cone & Belding. The case also focuses on the entire industry structure and the marketing techniques used by the various leading companies so the Squirt’s annual advertising
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at this point in time doesn’t seem appropriate or a principled thing to do. Nevertheless‚ that’s your call. Do those homeowners know that they are being held responsible for your actions? The fact of the matter is that your fictitious scheme — the AG Office "Investigation" — you attempted has really — understandably — annoyed several people (as you witnessed at the last meeting). Homeowners who are aware of your failed ruse want to know what the Board intends to do now that your unethical behavior
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??Love?? What is love? Love is not what you assume it is. That ’s why so many marriages end in divorce. People get a hormonal rush when they ’re around a person and think they ’re in love‚ and believe that person is "the one." Not even close. True love creeps up on you over a long period of time. It ’s NOT that powerful feeling of "I must have this person." Instead‚ it ’s a slow build-up. When you truly love someone you don ’t have to ask yourself if it ’s love. You ’re not even ASKING yourself
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preferred larger beds than their Swedish counterparts‚ which of the following strategies would be advisable to Ikea? a. standardization. b. new product development. c. adaptation. d. withdraw from market. e. lower prices to encourage attitude change. Answer: (c) Difficulty: (1) Knowledge: (A) Page: 349 2. In the Australian market‚ rather than manufacturing disposable diapers‚ Proctor & Gamble decided to import them since the size of the market
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What mutations are associated with haplogroup H? As the ancestors of haplogroup H migrated from the Middle East to India 45‚000 years ago‚ the mutations that became associated with the haplogroup are M168‚ M89‚ and M69. M69 is also commonly known as the‚ “Indian marker‚” but M69 can also be born in Southern Central Asia. M89 on the other hand first appeared around 45‚000 years ago in northeastern Africa. “In modern day this mutation (marker) is found in more than 90 percent of all non-African men”
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Case One: The Bribery Scandal at Siemens AG Organization and Industry Overview: The case‚ “The Bribery Scandal at Siemens AG‚” underscores how employee involvement with unethical behavior can cause irrevocable damage to a company’s reputation and ultimately their profitability and success. Werner von Siemens and Johann Georg Halske founded Siemens AG in 1847 in Munich‚ Germany as a manufacturer of telegraphic systems. Over the next 150+ years‚ the company grew rapidly expanding operations in
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The Bribery Scandal at Siemens AG Analysis This case discusses the bribery scandals that were unearthed at Siemens AG in 2006 and 2007. There were a series of scandals that involved some of the company’s employees bribing foreign officials to gain contracts and creating slush funds for this purpose. Siemens agreed to pay €1 billion towards settlement of corruption charges $800 million of which was a fine imposed by U.S. in addition to the billions of euro paid in fines‚ back taxes and late interest
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