Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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It is suggested that True Religion continue their increase and implementation of company owned stores in the northwest for longer term success. True Religion should also consider exploiting the company’s new distribution channels and develop the company’s lifestyle brand. By investing in more company owned stores their chance in launching True Religions lifestyle brand and increasing denim margins are grater. By increasing facilities‚ contract manufactures and company owned facilities in the North
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GoPro Brand Audit Part #2 This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity‚ a statement and analysis of its brand inventory‚ and a brand exploratory. Chris Conery Rachel Floyd Zachary Marc Elisa Philippon Catherine Tanguay Contents A. Introduction B. Brand Inventory- GoPro I. Brand Elements Name Slogan Logo Point-of-View Videography
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Hepatitis C has been referred to as a "Silent Epidemic‚" since it usually progresses slowly over many years. Most people who are infected with hepatitis C are not aware of any noticeable symptoms for as long as one to two decades after they are infected. In fact‚ by the time symptoms appear‚ the virus has probably already begun to damage the liver. If the liver is injured and stops functioning‚ death will always be the outcome (Lieber). Liver failure from chronic hepatitis C is one of the most common
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TEAM COMPOSITION & BRAND ALLOCATION FOR BRAND AUDIT REPORT (BAR) Name Eleonore Magnin Tanguy Le Fahler Rachna Karwasra Anastasia Craig Mahmut Özdericioğlu Selcuk Sayhan Mustafa Sahin Yermen Gorkem Cakirhan Mete Kemer Bengisu Gurbuz Ekin Nurcan Eris Burak Orhan Arifioglu Zeynep Sencelebi Elif Kara Kübra Kavuk Esra Özer Hazel Merve Aydın İdil Eda Çoker Laura Zane Yasmina Ben Amor Goksu Seref Ryota Idesako Juliette Waymel Malbosc Leo Team No 1 1 1 2 2 2 3 3 3 4
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Dr. Barry James Marshall is an Australian physician who is significant for discovering Helicobacter Pylori (H. pylori) as the most common cause of peptic ulcers. Scientists and physicians ridiculed Dr. Marshall for his idea at the time. During the time Dr. Marshall began his work‚ the scientific community agreed that peptic ulcers were the result of various phenomena such as stress‚ spicy food and the stomach overproducing acid. Scientists at the time also believed it was impossible for bacteria
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Case Study adidas The brand adidas has been selling sports apparel for 90 years and has been the official sponsor of the World Cup since 1970. It has more than 38‚000 employees throughout the world. Currently‚ one of its most outstanding products is the F-50 soccer shoe. It’s the world’s lightest‚ weighing 165g‚ and is worn by the most important players in the World Cup. A special version was made exclusively for the Argentinian player Lionel Messi‚ who was selected as the FIFA World Player
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Suggested complementary case in investment management and financial performance: “Warren E. Buffett‚ 2005” (Case 1) Set in the autumn of 2005‚ the case recounts the remarkable performance record of Value Trust‚ a mutual fund managed by William H. (Bill) Miller III at Legg Mason‚ Inc. The case describes the investment style of Miller‚ whose record with Value Trust had beaten the S&P 500 fourteen years in a row. The tasks for the student are to assess the performance of the fund‚ consider the
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