Laserna‚ Kris Marie R. Exserves| Dr. Beckett’s Dental Office Case Study Questions: 1. Which of the eight elements of the services marketing mix are addressed in this case? Give examples of each ‘P’ you identify. a) Price Dr. Beckett charges higher fees than competitors for better quality of service and refused to become an HMO provider as she feels that it wouldn’t allow her to give the quality she aims to deliver. b) Product their goal as indicated on their mission statement is
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1.1 Analysis of the 7 Ps 1.1.1 Product Dr. Beckett’s and her team’s goal is it‚ to “provide superior dentistry in an efficient‚ profitable manner within the confines of a caring‚ quality environment” as they stated in their mission statement. According to the case study‚ they offer the complete range of dental care from simple teeth cleaning to complicated dental surgery and implants. 1.1.2 Price The practice is no member of one of the HMOs‚ because Dr. Beckett was not of the opinion that she
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BA 235 Services Marketing Case Solution ~ Dr. Beckett’s Dental Office DR. BECKETT”S DENTAL OFFICE CASE BACKGROUND Dr. Beckett is a dentistry graduate with high technical expertise. After her studies‚ she established her dentistry business and she was able to sustain constant revenue with high profit margin. However‚ in spite of the technical talent she gained from the university‚ she lacks the core knowledge in business. Since the dentistry industry is rapidly changing due to technology and government
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providing treatment for Martin as soon as possible is best thing to do since the doctor catches the bladder cancer early before it spreads to other body parts‚ and cause more damage. As soon as Martin agrees and the doctor starts the procedure‚ the better chance Martin has of living a full life. Martin refuse to listen to anything the doctor and other health care team have to say. He clearly made his mind that the doctor has no idea what he is talking about and denying treatment. Martin also did not trust
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HOLY ANGEL UNIVERSITY ANGELES CITY DR. BECKETT’S DENTAL OFFICE (Case Study 1) Group 2 Arceo‚ Alexsandra L. Jacinto‚ Charito H. Maniago‚ Kim Russel B. Quiazon‚ Lady Lin T. YFRESMAR/TTH – 4:30-6:00 PM Ms. Cristina Naguit Introduction * Dr. Barbro Beckett is a dentist who always seek to differentiate her practice on the basis of Quality and keep on redesigning everything (such as facilities and equipments‚ place‚ procedures‚ etc.) to deliver higher quality for her patients and
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1. What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making? The applications defined in this case are e-mail‚ calendar and contacts from Microsoft Exchange ActiveSync. In addition‚ there are some new software applications: hospital’s MEDITECH electronic medical records system‚ Epocrates Essentials and ChainLinq Mobile. The businesses functions of these applications are assisting employees accomplish their
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Front office – is one of the most important departments in any hotel. There are many different types of tourists – business tourists‚ families‚ groups‚ adventure tourists‚ eco tourists‚ leisure tourists‚ etc. However they all have one thing in common – they chose one hotel and expect to receive best service. This is the place where their staying begins and ends. Here hotel makes it’s first expression on guest. There is one famous saying: “you will never have a chance to make first expression for
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Hiring the right Office Manager for Medical Practices. To have an established practice‚ one needs to hire the right kind of staff. A physician‚ at the practice‚ will be primarily busy looking after the patients. Hence‚ managing the office‚ along with patient care‚ would be a difficult task. For the success of your practice‚ it is essential for you to hire an office manager. Hiring an office manager‚ will enable you to concentrate more on your patients and this will have a significant impact on your
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In order to develop the office space strategy for Dillon offices‚ research was conducted to better understand current trends in office configuration and furniture options The research was conducted by reading articles found on sites such as Forbes‚ Washington Post and many more. Outlined below is a summary of the options identified and a recommendation based on the findings. Open Office Concept The open office concept is something that has become popular over the last decade due to companies like
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office365computing.com Category: Product Keyword: SharePoint On- Premise to Office 365 (Used keywords are blue in colour) SharePoint On- Premise to Office 365: Migrate Effortlessely Most of the users utilize Microsoft’s Cloud service‚ i.e. office 365 nowadays. This cloud service provides numerous of features that help in the business continuity for the management of data. The services that are offered by Microsoft on the Office 365 depend on the plan‚ which is subscribed as features‚ whose features
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