Case Analysis III : Dr. Pepper I. Case Summary II. Case Objectives Is to learn how Dr. Pepper is able to deal with its weaknesses and threats. And how it can also take advantage of its opportunities using its strength. III. Key Issues How to get more foreign bottling companies in other countries to franchise with Dr. Pepper. IV. External Threats A threat to Dr. Pepper Co. is that Mr. PiBB‚ a product of Coca-Cola
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DR. Pepper Current marketing factor Brand History Dr Pepper was created at Morrison¡¯s Old Corner Drug store in Waco Texas in 1885‚ making it the oldest soft drink in the United States. It was first created by Charles Alderton‚ a pharmacist‚ when he mixed several fruit flavored carbonated beverages. After creating a flavor he liked his boss test-tasted it and decided to serve it at their soda fountain. Popularity grew and soon other soda fountain operators wanted to sell it so Morrison began
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Problem Dr. Pepper Snapple‚ Inc. is a leading producer of flavored beverages in North America and Caribbean. The success of the company is characterized by more than 50 different brands that are synonymous with the refreshment‚ fun and flavor. Some of these brands include: Dr. Pepper‚ 7UP‚ Sunkist; A&W. Some of the leading brands are number one in the market. The issue Dr. Pepper faces is related to whether or not the company should enter into the energy beverage market. In 2007‚ Dr. Pepper Snapple
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Financial Analysis: Dr. Pepper Snapple Group vs. Coca-Cola Analyzing and comparing the financial statements of Coca-Cola (KO) and Dr. Pepper Snapple Group (DPS) for the year 2010 will expose the strengths and weaknesses of Dr. Pepper Snapple group compared to Coca-Cola. Liquidity ratios are used to determine a business’s ability to pay off its short-term debt obligations. The first liquidity ratio I used in my analysis is the current ratio. Coca-Cola has a current ratio of 1.17 and DPS has a
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Dr Pepper Snapple Group 2011: Fighting to Prosper In a Highly Competitive Market Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business‚ University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case‚ contact Jeffrey S. Harrison (harrison@richmond
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Assessment of financial circumstances 2013/14 For parents and partners of students This form is also available from www.direct.gov.uk/studentfinance SFE/PFF2/1314/C the student finance experts Who should complete this form? Complete this form if you are: • The student’s natural or adoptive parent • The student’s step-parent • The husband‚ wife‚ civil partner or cohabiting partner of one of the student’s parents • The student’s husband‚ wife or civil partner • The student’s
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channel distribution marketing stragegy was exploited. Initially had a very little supermarket stragegy Maintain strong relationship with the distributors. Inventing in coolers and vending machine. (Details to convince): In the United States‚ Dr Pepper Snapple Group does not have a complete network of bottlers and distributors‚ so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Currently‚ the majority of Pepsi and Coke bottlers bottling Dr Pepper are owned by PepsiCo and The
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Dave A Johnson Marketing 450 Marketing Decision Making Process Dr Pepper Snapple Group Marketing Plan Professor: Richard Farrell August3‚ 2014 Dr Pepper Snapple Group Marketing Plan Introduction Generally‚ many new products fail after their introduction in the market (Bamford‚ 2010). There are many reasons that can be attributed to their failure. Companies often fail to do enough research‚ or even
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Case study - Group 8 EXECUTIVE SUMMARY: DR PEPPER SNAPPLE Following analysis performed for the external and internal environment‚ we have identified various important aspects that need to be considered while shaping the overall strategy for DPS. First of all‚ our internal analysis surfaced an important weakness of DPS; 40% of DPS’s distribution strat egy depends on its competitors. This creates strong dependence on the competitors for the company to prosper‚ which limits their competitive capacity
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Dr Pepper Snapple External Analysis * Bargaining Power of suppliers – Medium The switching cost to find other suppliers of commodities to produce beverage is not high‚ and those suppliers are not concentrated or differentiated. However‚ the recession significantly increased commodity prices‚ and DPS has very little power in affecting the prices they pay for these commodities. * Bargaining Power of buyers - Medium Individual buyers do not put high pressure on DPS‚ but large buyers like
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