More ▼ Search this site Dr. Pepper/Snapple SWOT Analysis SWOT Analysis Index Dr. Pepper/Snapple SWOT Analysis Add a New SWOT Analysis | Update This Page Now ►Summary | Profile | News | Chart | SWOT | Cash Flow | Comps | Buffett | WACC Strengths Technology (Dr. Pepper/Snapple) Superior tec… 0 Supply Chain (Dr. Pepper/Snapple) A strong … Unique Products (Dr. Pepper/Snapple) Uniqu… Strong Management (Dr. Pepper/Snapple) S… Brand Name (Dr. Pepper/Snapple) A strong b… Add Weaknesses
Premium Mutual fund Investment Strategic management
Dr. Pepper Snapple Group‚ Inc. 1. How would you characterize the energy beverage category‚ competitors‚ consumers‚ channels‚ and DPSG’s category participation in late 2007? § Five dominant competitors: Red Bull‚ Hansen Natural (Monster)‚ Pepsi (Sobe Adrenaline Rush‚ AMP)‚ Rockstar‚ and Coke (Tab‚ Full Throttle) § $6.2 billion industry in 2006 § Grew at a rate of 42.5% from 2001 to 2006‚ 10.2% from 2007-2011 Consumers limit their choices to only 1.4 different brands indicating brand loyalty
Premium Marketing Advertising Energy drink
Action Plan: Dr Pepper Snapple Group‚ Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group‚ Inc. Energy Beverages Inhoud Introduction. 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of Dr Pepper Snapple Group Inc. is very complex
Premium Energy drink Marketing Soft drink
Assignment 3.4 – Case Study: Dr. Pepper Snapple Group‚ Inc.: Energy Beverages 1. How would you characterize the energy beverage category and competitors in late 2007? A slow growing market is a great way to characterize the energy beverage category in late 2007. This industry was increasing in profits still but was not increasing in profits as quickly due to factors such as market maturity‚ increasing in prices‚ competition and new hybrid products (Kerin & Peterson‚ 2010). The market was still
Premium Energy drink Marketing Sports drink
assessments‚ as well as the strategy analyses that we have performed using various matrices‚ we have determine that Dr Pepper Snapple Group are most suited to go for a product development strategy. Through product development‚ Dr Pepper Snapple Group would focus on consumers’ need‚ improve their current product line and expand their brand with new product creation. In addition‚ Dr Pepper Snapple Group should consider going for market development to boost their current products’ placement and promote new products
Premium Marketing Management Strategic management
Outline I- INTRODUCTION II- THE CARBONATED SOFT DRINK INDUSTRY A) The industry structure B) Brand competition & consumer behavior III- ORANGE CATEGORY A) Competition analysis B) Competitor Positioning and Advertising C) Competitor Pricing & Promotions IV- CADBURY’S COMPETITIVE POSITION IN THE US SOFT DRINK MARKET AND ORANGE CATEGORY A) SWOT Analysis B) Key Success Factors V- MEDIA ADVERTISING $ PER CASE FOR MAJOR BRANDS VI- PRO FORMA INCOME STATEMENT FOR ORANGE CRUSH A) Forecast of
Premium Soft drink
As social responsibility and environmentally friendly attitudes have become more prevalent‚ many companies have moved towards adapting technologies that are more efficient and less damaging to the environment. The Dr. Pepper Snapple Group takes this corporate social responsibility extremely seriously. They believe that environmental stewardship is core to operating a company that will be successful in the long term. As such they have challenged themselves to move towards more environmentally friendly
Premium
DISCUSSION QUESTIONS FOR DR. PEPPER SNAPPLE GROUP _1. HOW WOULD YOU CHARACTERIZE THE ENERGY BEVERAGE CATEGORY‚ COMPETITORS‚ CHANNELS‚ AND DPSG’S CATEGORY PARTICIPATION IN LATE 2007?_ In late 2007 the energy beverage category was reaching market maturity and projected to have a slower annual growth rate from 2007 to 2011 (10.5%) than it had between 2001 and 2006 (42.5%). Rising prices‚ packaging competition‚ and the introduction of hybrid energy beverages also added to the slower projected growth
Premium Energy drink Caffeine Brand
Problem Andrew Barker‚ a brand manager for Snapple beverages at the Dr. Pepper Snapple Group‚ Inc.‚ must assess whether or not a profitable market opportunity exists for a new energy beverage brand to be produced‚ marketed‚ and distributed by the company in 2008. He has about 3 months to determine the market opportunity. SWOT Strengths | Weaknesses | * Strong portfolio of leading consumer-preferred brands * Integrated business model * Strong customer relationships * Attractive positioning
Premium Coca-Cola Drink Brand
Dave A Johnson Marketing 450 Marketing Decision Making Process Dr Pepper Snapple Group Marketing Plan Professor: Richard Farrell August3‚ 2014 Dr Pepper Snapple Group Marketing Plan Introduction Generally‚ many new products fail after their introduction in the market (Bamford‚ 2010). There are many reasons that can be attributed to their failure. Companies often fail to do enough research‚ or even
Premium Marketing