ZARA Income Statement Period Ending: 2012 31/12 2011 31/12 2010 31/12 2009 31/12 Total Revenue 82.98 78.19 89.69 76.7 Revenue 82.98 78.19 89.69 76.7 Other Revenue‚ Total - - - - Cost of Revenue‚ Total 60.29 56.72 59.02 52 Gross Profit 22.69 21.47 30.67 24.7 Total Operating Expenses 77.61 73.35 74.12 63.51 Selling/General/Admin. Expenses‚ Total 3.69 3.24 3.96 3.56 Research & Development - - - - Depreciation / Amortization 13.63 13.38 11.14 7
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Case Recap Dr. Pepper/Seven Up‚ Inc. is the company which produces the brand Squirt. “Squirt is a caffeine-free‚ low sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy‚ fresh citrus taste. Squirt is the best selling carbonated grapefruit soft drink brand in the U.S.” (Kerin and Peterson‚ 2010) Kate Cox‚ the brand manager responsible for Squirt believes that market targeting and product positioning are key elements in Squirt’s advertising and
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Q15-4. In a contribution income statement‚ costs are classified according to behavior as variable or fixed‚ and the contribution margin (the difference between total revenues and total variable costs) that goes toward covering fixed costs and providing a profit is emphasized. In a functional income statement‚ costs are classified according to function (rather than behavior)‚ such as manufacturing and selling and administrative. This is the type of income statement typically included in corporate
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6/23/2014 FINANCIAL STATEMENTS The Hidden Road to Wealth Learning Expection Review accounting basics to understand the information on the financial statements Appreciate the essence of the Financial Statement Understand the component of the Income Statement and the Balance Sheet Determine how Income Statement and Balance Sheet are use in making financial decision 1 6/23/2014 BASIC Terms • FINANCIAL STATEMENT represent a formal record of the financial activities of
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Week 3 Assignment: Pro Forma Statement The Landis Corporation had 2008 sales of $100 million. The balance sheet items that vary directly with sales and the profit margin are as follows: Percent Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Accounts receivable. . . . . . . . . . . . . . . . . . . . . . 15 Inventory . . . . . . . . . . . . . . .
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SNAPPLE – An Introduction Started in 1972 by selling all-natural apple juice “100% Natural”- the business mantra Alternative beverage category drink Product portfolio includes juices‚ iced tea‚ lemonade‚ water By 1994‚ had sales revenue around $674 m Distributed mostly through cold channels Promotion of Snapple was an offbeat blend of PR and advertising Had huge success by creating a spokesmodel for the brand: Wendy Kaufman Brand promoted through radio programs by Stern
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How are the income statement and statement of cash flows used to make business decisions? The income statement reflects the company’s financial performance by showing how much money was generated (revenue)‚ how much was spent (expenses)‚ and the difference (profit) between the two over a period of time. It is divided into the operating and non-operating sections. It can also tell how much money shareholders would receive if the company were to distribute all of its net earnings. The cash flow
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TERM PROJECT Executive Summary and Pro Forma Jeyhun Taghiyev Park University Executive Summary Brothers’ is a convenience store located in Basehor‚ Kansas. This family owned business is conveniently located and the cross section of two major highways (K-7 and I-70). This small company expects to capture market share by becoming the low cost leader in the convenience store market by pricing competitively‚ providing excellent service and products. The major products offered include: newspapers
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Having a personal cash flow statement helps me to organize me finances by allowing me to see where exactly my money is going. I can see the area in which I really do not have to spend as much. For instance‚ housing expenses and transportation would be the priority for me. As much as I love to go out to the movies‚ I would have to cut down on my entertainment expenses. The most interesting thing I learned about completing this worksheet was discovering that most of the time I am spending more
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The first difference concerns target audience which these ads are focused on. In case of «Secret» ads it is crearly seen that this product is assigned only for women while Dr‚Pepper’s ads shows us that their product designed for men. But if we look deeply at Dr.Pepper’s ads we can see a sort of subtext that tells women that if men buy and drink it why cannot we go and buy it as well? Another difference is how these ads try
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