Stephen L. Vargo & Robert F. Lusch Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics‚ which had a dominant logic based on the exchange of “goods‚” which usually are manufactured output. The dominant logic focused on tangible resources‚ embedded value‚ and transactions. Over the past several decades‚ new perspectives have emerged that have a revised logic focused on intangible resources‚ the cocreation of value‚ and relationships. The authors
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When was the last time you took inventory on your happiness? Find out how you stack up with Dr. Robert Holden’s Be Happy Index (or jaw crusher). Once you have your results‚ you can examine 10 different areas—self‚ relationships‚ work‚ attitude‚ gratitude‚ forgiveness‚ humor‚ health‚ spirituality and now—to increase your happiness‚ starting right now‚ with this step-by-step guide. Happiness is your original nature—it is what you first experienced before you began to identify with a body‚ a family
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Dr. Williams and a group of Black scholars first coined the terms Ebonics in 1973 when referring to the language spoken by African slaves and their descendants. Ebonics‚ which is derived from the word ebony‚ which means black‚ and phonetics‚ which means sound‚ was adopted as the new term for Black English and African-American Vernacular English. Mary Rhodes Hoover states‚ "Many who condemn Ebonics refer to it as "bad grammar‚" "lazy pronunciation‚" or "slang." However‚ linguist Dell Hymes notes
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1 giftjourn@l Conceptual Global Journal of e-Business & Knowledge Management 2009‚ Vol. 5‚ No 1‚ pp 1-7 Role of Business Intelligence in Supply Chain Management Jayanthi Ranjan Professor Information Technology and System Institute of Management Technology Raj nagar‚ Ghaziabad Uttar Pradesh‚ India email: jranjan@imt.edu Abstract Downloaded From IP - 213.233.174.231 on dated 16-Jun-2013 Members Copy‚ Not for Commercial Sale www.IndianJournals.com When any firm wants to build
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text Robert L. Kelly starts with how he was doing his first archaeological survey and it took place in Big Smoky Valley‚ which is in Nevada‚ United States. During his first archaeological survey the crew leader was Robert Bettinger. It was hot summer of 1973 and that was the first time and the leader of the Robert Kelly’s team asked if he saw ‘it’. Of course‚ by ‘it’ he meant the stone remains on the ground‚ or under the ground. That was exactly that time when the author of this text‚ Robert Kelly
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In the article‚ Dr. David L. Allen sought to contribute a peace-brokering perspective to the Calvinism debate within the SBC. Dr. Allen stated different practical ways in which the Convention can better discuss the differences between the two camps namely‚ the Traditionalists and the Calvinists. In dealing with conflicts‚ starting with areas of agreement is crucial in maintaining healthy discourse. Dr. Allen‚ achieved this by pointing out the doctrines that both Traditionalists and Calvinists have
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seen in many scientific debates that have taken place. One instance where a debate relating to this topic occurred was between Dr. Jay Wile and Dr. Robert Martin. They were on opposing sides; Dr. Wile was the creationist whereas Dr. Martin was the evolutionist. Dr. Jay Wile and Dr. Robert Martin each stated their views boldly and respectfully throughout the debate. Dr. Jay Wile was at the standing point of a creationist view. Creationists are people who “believe the basics of a Christian worldview:
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It is with great pleasure that I write in support of Dr. Qing Jiang for consideration for The Samuel L. Williams Endowed Professorship in Music. I believe that Dr. Jiang is a very worthy candidate for the award‚ having distinguished herself among the Department of Music junior faculty by her impressive record of national and international concert appearances‚ and by her exceptional teaching of piano and chamber music. As a colleague of Dr. Jiang‚ I am aware of her enviable profile as a piano
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Dr. Robert W. Stokes was a licensed‚ board-certified dermatologist who practiced medicine in Grand Rapids‚ Michigan. Doctor Stokes was well-renowned and popular in his practice. However‚ in 2001 federal agents initiated an investigation into Dr. Stokes’s billing practices to determine whether he was up-coding certain outpatient surgical procedures. Up-coding is “billing Medicare and insurers for more expensive procedures than what was performed” (Justia US Law‚ 2010). The investigation exposed some
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During the 1990s‚ Dr. Robert Levine and a group of researchers carried out a cultural study on different cities and its individuals and how they reacted when presented with an opportunity to exhibit kindness to strangers. Levine created multiple variables to test for kindness that individual’s exhibit towards strangers. Levine and his group had to eliminate some of the variables because of certain cultural norms that prohibited the efficiency of the test. Levine then tested random individuals in
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