INTERNATIONAL MARKETING International marketing is the export‚ franchising‚ joint venture or full direct entry of a marketing organization into another country. This can be achieved by exporting a company’s product into another location‚ entry through a joint venture with another firm in the target country‚ or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. It can be as straightforward as using
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Summary International Marketing Chapter 1 What to learn from chapter 1: * The internationalization of business and marketing * The globalization debate and the various meanings of “globalization” * The scope of the international marketing task * The importance of the self-reference criterion (SRC) * The progression to becoming a global marketer * The increasing importance of global awareness and the strategic orientation of firms * The distinction among various terms
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CLICK TO DOWNLOAD ECO 550 Midterm Exam 1. Which of the following barometric indicators would be the most helpful for forecasting future sales for an industry? 2. The use of quarterly data to develop the forecasting model Yt = a +bYt−1 is an example of which forecasting technique? 3. Consumer expenditure plans is an example of a forecasting method. Which of the general categories best described this example? 4. The type of economic indicator that can best be used for business forecasting
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CLICK TO DOWNLOAD ECO 550 Midterm Exam 1. A change in the level of an economic activity is desirable and should be undertaken as long as the marginal benefits exceed the ____. 2. The level of an economic activity should be increased to the point where the ____ is zero. 3. The ____ is the ratio of ____ to the ____. 4. The standard deviation is appropriate to compare the risk between two investments only if 5. The approximate probability of a value occurring that is greater than one
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CLCIK TO DOWNLOAD ECO 550 Midterm Exam 1. Possible goals of Not-For-Profit (NFP) enterprises include all of the following EXCEPT: 2. The primary objective of a for-profit firm is to ___________. 3. Income tax payments are an example of ____. 4. Economic profit is defined as the difference between revenue and ____. 5. A change in the level of an economic activity is desirable and should be undertaken as long as the marginal benefits exceed the ____. 6. The standard deviation
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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MSC INTERNATIONAL BUSINESS INTERNATIONAL MARKETING DAY THREE & FOUR Outline Marketing mix Product and pricing decisions SWOT Analysis Marketing Communication strategy Which Market to Choose Reasons to enter international Markets Marketing Mix Price Product Place Promotion Physical Evidence Process People Price Price is the amount the consumer must exchange to receive the offering. Solomon et al (2009). Product Product means the goods-and-services combination the company
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. International Marketing -- When a company identifies and fulfills need and wants of customers abroad through suitable products or services at profit for company‚ it is called International Marketing. 2. International Investment – When a company applies capital beyond home country for production and/or other functions to earn profit‚ it is called International Investment. 1. International Trade ( Foreign Trade )
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CLCIK TO DOWNLOAD ECO 550 Midterm Exam 1. Income tax payments are an example of ____. 2. The moral hazard in team production arises from 3. Which of the following will increase (V0)‚ the shareholder wealth maximization model of the firm: V0∙(shares outstanding) = Σ∞t=1 (π t ) / (1+ke)t + Real Option Value. 4. In the shareholder wealth maximization model‚ the value of a firm’s stock is equal to the present value of all expected future ____ discounted at the stockholders’ required rate
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World War II used to rebuild and reinvigorate war ravaged countries was the: A) Eisenhower Plan B) Marshall Plan C) Bradley Plan D) Roosevelt Plan E) Truman Plan 3. With respect to international trade‚ MNC stands for: A) Municipal‚ National‚ and County districts B) Multilateral and National Cartels C) Multinational Corporations D) Military and National Control districts E) None of
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