CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy MODULE TITLE: MARKETING MANAGEMENT AND STRATEGY WORD COUNT: 1999 1. EXECUTIVE SUMMARY The objective of this report is to critically analyse the case “Marketing the ‘Lost’ TV Drama Series” applying the relevant concepts of Marketing Management and Strategy. ABC has introduced the show in 2004 and since then legions of fans follow the adventures of the survivors of a plane crash in a deserted island. The
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has seen the series Breaking Bad‚ they know how difficult it can be to determine what side of the “Good vs. Evil” line that a character treads on. The main character Walter White treads that line like no other character on television ever has. In the show‚ Walter begins as a high school chemistry teacher and winds up a multi-millionaire‚ meth producer‚ and murderer‚ while still remaining a family man for a great majority of the series. A key component in analyzing which side of the line Walter is on
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Literature The nature of drama Drama utilizes plot and characters‚ develops a theme‚ arouses emotion or appeals to humor. It may be escapist or interpretive. Much drama is poetry. But drama has one characteristic‚ it is written primarily to be performed‚ not read. It presents its actions through actors‚ on a stage‚ and before an audience. Of the four major points of view open for a fiction writer‚ dramatists are limited to one- the objective‚ or dramatic. Dramatists cannot enter the
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Drama is written for live visual performance; it is more intense and reflects everyday life tensions more than poetry. Drama is observed right in front of you; there is color‚ lights for the setting‚ clothing and the scenes change. Drama allows you to see the characters personality developed as the drama unfolds on stage. Drama has two forms tragedy and comedy. “Riders of the Sea” is a drama of tragedy. The plot of the drama is central and foreshadowing and flashbacks are techniques used to show
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History of Drama Ancient Drama The origins of Western drama can be traced to the celebratory music of 6th-century BC Attica‚ the Greek region centered on Athens. Although accounts of this period are inadequate‚ it appears that the poet Thespis developed a new musical form in which he impersonated a single character and engaged a chorus of singer-dancers in dialogue. As the first composer and soloist in this new form‚ which came to be known as tragedy‚ Thespis can be considered both the first dramatist
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Williametta Hall English Writing 302 Research Paper December 14‚ 2010 The Effect of TV Violence on Children The world is changing rapidly today. TV has become the leading source on entertainment and time consuming for many people. Parents are too busy trying to provide for their children and keep a roof over their head. Some parents can do all these things and still keep a close watch on their children‚ but others cannot. After a hard day’s work‚ from one job to another‚ it is very easy
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Dramas are serious‚ plot-driven presentations‚ portraying realistic characters‚ settings‚ life situations‚ and stories involving intense character development and interaction. Usually‚ they are not focused on special-effects‚ comedy‚ or action‚ Dramatic films are probably the largest film genre‚ with many subsets. See also melodramas‚ epics (historical dramas)‚ or romantic genres. Dramaticbiographical films (or "biopics") are a major sub-genre‚ as are ’adult’ films (with mature subject content).
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------------------------------------------------- DRAMA Origin of Greek tragedy and comedy Drama‚ in the western world‚ begins with ancient Greece‚ where the two major forms of drama ……….. tragedy and comedy ………..were an aspect of religious ritual. Greek tragedy is believed to have begun in the sixth century B.C. with Thespis who introduced the first actor on the stage. The first dramatic dialogue lies in the conversation of this actor with leader of the satiric chorus. The dramatic element
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Christopher Dietz Professor Lindquist English 102 25 October 2012 Death of a Salesman Linda Loman‚ Woman or Weakling Death of a Salesman‚ written by American Playwright Arthur Miller‚ in 1949‚ won many awards‚ including the Pulitzer for drama‚ and a Tony for the Best Play. This play has been performed on Broadway several times; in February of 1949 it ran for 742 performances and was continually acclaimed. Linda Loman the wife of Willie Loman‚ the salesman‚ a typical woman of her era‚ was
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That is it. That was Drama 10. The four unit “fundamentals of movement‚ speech‚ theatre games‚ and improvisation” course‚ has come to an end. I must say that this class truly flew by at the speed of light. One day we are learning about improvisation and the next day we are performing our final scripted scenes. Although this may be true‚ I have been‚ through my time in this class‚ thrown into a pool full of theatre knowledge; including the terms‚ phrases‚ and an opportunity to witness a full theatre
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