Phase-II‚ Institutional Area‚ Behind the Grand Hotel‚ Vasant Kunj‚ New Delhi – 110070 Tel.: 2612409090 / 91; Fax: 26124092 E-mail: administration@srisim.org; Website: www.srisim.org DEVELOPMENT DAY PROJECT REPORT STRATEGIC ALLIANCE IN INDIAN PHARMACEUTICAL INDUSTRY Submitted by: | Name: Jagriti Singh (20090123) Amardeep Tomar(20090106) Shilpa Jaiswal(20090155) Anil Chauhan(20090108) | Batch: | 2009 – 2011. | MANAGING THROUGH WISDOM INTRODUCTION
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Using Perceptual Maps in Marketing Simulation Janice JohnsonMKT/421 June 5‚ 2013 Using Perceptual Maps in Marketing Simulation While reading this paper the reader will get a summary of the three major phases from using Perceptual Maps in Marketing Simulation. The phase will be the situation‚ a recommend solution and the reason why it was chosen‚ and the results. The relationship between differentiation and positioning will be discussed and whether or not if the repositioning of the product
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Strategic Analysis of the Global Automotive Industry This report provides an analysis and evaluation of common and major global trends and identifies the common business opportunities and their impact on the global automotive industry. Globalization gave the original equipment manufacturers (OEMs) not only the opportunity to expand to the new markets‚ but it also increased the risk of failure. Since globalization increased competition and gave the choice to consumers‚ automotive industry
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overview Topic: “Cognitive Maps” Course: Knowledge Engineering Author: Marina Borovkova Group: FM.1 Saint-Petersburg 2011 Table of contents Introduction 3 Definition of Cognitive Mapping 4 History and Use of the Term 4 The Process of Cognitive Mapping 6 Different Types of Cognitive Map and Mapping Techniques 7 Cognitive mapping techniques 8 Causal mapping. 8 Semantic mapping 9 Concept mapping 10 Application of cognitive techniques and maps 11 Conclusion 13 Introduction
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Using Perceptual Maps in Marketing Thorr Motorcycles‚ Inc. is a billion dollar manufacturing company‚ producing over 200‚000 units per year. Additionally‚ Thorr offers services including dealer training‚ dealer software packages‚ motorcycle rentals and rider training. Thorr’s brand image is high‚ and it currently holds 40% of the market. This simulation asks students to take on the role of Marketing Manager. The first situation states that sales of the Cruiser Thorr are decreasing because target
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Give a brief description of the history of each firm of the United States passenger airline industry and Small package-delivery industry chosen pair‚ including the market share‚ sales levels‚ and profit for the last 5 years. II. Operational objective •Research each firm’s stated mission statement •Narrow that down yourself to an operational objective. For example‚ an operational objective for a large mass merchandiser may be "to establish and execute a global supply chain to minimize
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Planimetric Map. A planimetric map presents only the horizontal positions for the features represented. It is distinguished from a topographic map by the omission of relief‚ normally represented by contour lines. Sometimes‚ it is called a line map. Topographic Map. A topographic map portrays terrain features in a measurable way‚ as well as the horizontal positions of the features represented. The vertical positions‚ or relief‚ are normally represented by contour lines on military topographic maps. On maps
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EXECUTIVE SUMMARY- The following assignment talks about the strategic management in context to McDonalds. Strategic management is one of the critical issues to be studied by a company in order to understand the causes and solution of the problems and hurdles in the way of the success of the business and its market growth. As we all know that it’s a world of globalization and competition and therefore every company has to make certain plans and strategies in order to tackle the problems they face
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“Cartographers have strongly emphasised the visible‚ the tangible‚ the static‚ the physical and the historical values over the invisible‚ intangible‚ dynamic‚ human and futurist aspects of the world.” Cartographers have long ago developed maps for understanding the complexity of our environment. Whether it started for war or general education‚ cartography has developed over time in an astonishing way. While analysing the quote ‘Cartographers have strongly emphasised the visible‚ the tangible
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Map Projections A way of representing the earth’s curved surface on a flat surface of map is known as map projections. A globe represents the most accurate position‚ place of different things present on earth but a globe is not practical for many of the functions for which we require a flat map. Map projections help us to represent most of the earth’s surface at a wide variety of scales‚ on a flat‚ easily transportable surface. A globe is the true representation of distance‚ direction‚ area‚
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