"Shopper Marketing at traditional retail: An inevitable journey" 90% of the Indian retail is built on the strong bricks of traditional trade. The just next door ’kirana store ’ is still a significant part of the shoppers’ life. This makes Point-of-Purchase venture into knowing what role does shopper marketing play at the foray of traditional trade‚ is shopper marketing seeking its relevance here. Experts introspect‚ answer and help us gain a definite ground on this issue. By Reena Mehta
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Cereal Industry: Global‚ Irish and European Market Size and Growth Rate: Global Figure 1 (Appendix...1) ------------------------------------------------- Year Market Size (Billion) Growth % $ 2004 21.6 2005 22.3 3.20 2006 23.0 3.30 2007 23.8 3.30 2008 24.5 3.30 2009 25.3 3.30 2010 26.2 3.30 2011 27.0 3.30 2012 27.9 3.20 2013 28.7 3.10 CAGR‚
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Value chain To begin with‚ it is necessary to provide some background about value chain that was coined by Micheal Porter with his book in 1985. In this bestselling book‚ the idea of value chain was explain how the firm create the competitive advantage and value after some specific activities which deemed as value-adding porocess. It was splited into two parts in Porter’s Value chain mode and they are "primary activities" and "support activities". "primary activities" include following steps
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Assignment 2 Organized Retail (Spencer’s) Vs. Kirana Store Indian Retail Market India is the only one country having the highest shop density in the world‚ with 11 outlets per 1000 people (12 million retail shops for about 209 million households). Rather we can see the democratic scenario in Indian Retail (because of low level of centralization‚ low capital input and due to a good number of self organized retail). Indian retail is dominated by a large number of small retailers consisting
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Value Chain Analysis Over the last few years Dollar General has taken many steps to deliver value to its customers. The Dollar General stores compete on the basis of convenience with highly price sensitive consumers. The chain also strives for simplicity with both 10 basic-needs core SKU categories and and even dollar price points. Simplicity‚ price‚ and convenience are of high value to a Dollar General consumer. Dollar General practices a low cost business model and each step the company makes
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FALL‚ 2011 Below you will find a series of independent questions involving present value concepts. Show all factors used in present value computations and indicate the table that was used (FV of $1‚ PV of $1‚ etc). If you use a financial calculator‚ show the key strokes you used to compute the answer: N‚ i/y‚ PV‚ FV and PMT Please download a copy of this quiz and type your answers after each question. Each student should design his/her own spreadsheets. Where amortization schedules are required
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Sample Problems—Time Value of Money 1. Gomez Electronics needs to arrange financing for its expansion program. Bank A offers to lend Gomez the required funds on a loan where interest must be paid monthly‚ and the quoted annual rate is 8 percent. Bank B will charge 9 percent‚ with interest due at the end of the year. What is the difference in the effective annual rates charges by the two banks? 2. In 1889‚ Vincent Van Gogh’s painting‚ “Sunflowers”‚ sold for $125. In 1987 it sold for $36 million.
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Time Value of Money The time value of money serves as the foundation for all other notions in finance. It affects business finance‚ consumer finance and government finance. Time value of money results from the concept of interest. The idea is that money available at the present time is worth more than the same amount in the future due to its potential earning capacity. This core principle of finance holds that‚ provided money can earn interest‚ any amount of money is worth more the sooner it is
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invest in?” And “how should the cash for the investment be raised?”. The answer to the first question is the firm’s investment‚ or capital budgeting decision. The answer to the second is the firm’s financing decision. The financial managers have responsibility to do that. And one of significant tools that financial managers use is time value of money. It indicates the value of money figuring in a given amount of interest earned over a given amount of time. From the future or present value of a cash flow
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CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Dr. G. S. Shergill* Department of Commerce‚ Massey University‚ Albany Campus‚ Private Bag 102 904 NSMC‚ Auckland‚ NEW ZEALAND Ph: 0064 9 414 0800 x9466‚ Email: G.S.Shergill@Massey.ac.nz & Y. Chen Department of Commerce‚ Massey University‚ Auckland‚ NEW ZEALAND‚ Email: alwaysyinyin@hotmail.com CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Abstract This paper examines customers’
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