THE TWO-STEP FLOW MODEL OF COMMUNICATION INTRODUCTION The two-step flow of communication hypothesis was first formulated by → Paul F. Lazarsfeld and his colleagues in their classical study on the 1940 American presidential election (1944). It states that there is usually no direct influence of the mass media on the general public. Rather‚ “ideas often flow from radio and print to the opinion leaders and from them to the less active sections of the population” (Lazarsfeld 1944). This assumption
Premium Media influence Mass media Paul Lazarsfeld
THE ELEMENTS OF A CASH FLOW PROJECTION A capital budgeting decision is characterized by costs and benefits (cash flows) that are spread out over several time periods. This leads to a requirement that the time value of money be considered in order to evaluate the alternatives correctly. Although in actual practice we must consider risk as well as time value‚ to situations in which the costs and benefits (in terms of cash) are known with certainty. There are sufficient difficulties in just taking
Premium Investment Net present value Balance sheet
Week 5-Check Point-Preparing a Statement of Cash Flows Anderson‚ C. Axia College of University of Phoenix Due: August 7‚ 2011 ACC/230 Nathan McDaniel In this paper I will show the Balance Sheet and Income Statement for Little Bit‚ Inc.‚ and then I will draw up a Statement of Cash Flows for Little Bit‚ Inc.‚ then I will give you an analysis of the Statement of Cash Flows that I have drawn up. Balance Sheet for 2009 December 31‚ 2009 2008 Cash $ 40‚000 $ 24‚000 Accounts receivable (net)
Premium Generally Accepted Accounting Principles Cash flow Cash
reflections about the trip‚ I feel like I went out on a limb writing it first person. I included research on flow/mindfulness. I think the last few sentences‚ in particular‚ need to be re-worked‚ but did not want to do anything further without your input. Epilogue Curt Spring 2017 Phoenix‚ Arizona I recently read an article about “flow‚” which is at times called mindfulness. Flow is also what some people refer to as being “in the zone‚” or as “being at one with things.” For much of the
Premium Writing Learning Management
Direct and Indirect Cash Flows XACC/291 Shontell Chrisman October 30‚ 2013 Direct and Indirect Cash Flows The direct and indirect presentations of cash flows both reach the same conclusions‚ however‚ the way that the conclusions are reached are different. The direct method reports everything that involves cash‚ and the indirect method reports for items that do not affect cash. A direct statement of cash flow reports a company ’s sources and use of cash. The statement has three
Premium Cash flow statement Cash flow Finance
REQUISITION AND DISTRIBUTION FLOW STAMIS STandard Army Management Information System SARSS —Standard Army Retail Supply System PBUSE —Property Book Unit Supply Enhanced SAMS-E —Standard Army Maintenance System-Enhanced ULLS-A —Unit Level Logistics System-Aviation SAAS —Standard Army Ammunition System SARRSS Standard Army Retail Supply System (SARSS) * A Combat Service Support peacetime and wartime logistics system. * Used for the following classes of supply * Class II
Premium Military Logistics Platoon
FLOW OF ENERGY THROUGH THE ECOSYSTEM BY: JULIAN NEME JARED DALLING ALLAN VARELA LIFE DEPENDS ON THE SUN • PHOTOSYNTHESIS: • Is a process used by plants and other organisms to use light energy usually the sun ‚ to make sugar molecules. • The result of photosynthesis is sugar which is called CARBOHYDRATES PRODUCERS‚ CONSUMERS‚ DECOMPOSERS • Producers: is an organism that makes its own food. • Consumers: is organisms that get their energy by eating other organisms. • Decomposers: there organisms
Premium Oxygen Organism Metabolism
superior vena cava carrying deoxygenated blood. The vena cava then empties into the right atrium. When the right ventricle is relaxed‚ blood flows from the atrium into the right ventricle. The blood is then pushed through the pulmonary semilunar valve into the pulmonary artery where it carries deoxygenated blood to the lungs for oxygenation. The blood then flows back into the heart from the lungs into the left atrium. When the left ventricle is relaxed‚ the blood proceeds to drain into the left ventricle
Premium Heart Blood
Qantas | 2007 | 2008 | 2009 | 2010 | 2011 | Revenue | 15060 | 15627 | 14552 | 13772 | 14894 | Net income($M) | 673 | 970 | 123 | 116 | 249 | Net profit margin | 4.48% | 6.23% | 0.85% | 0.84% | 1.67% | × Asset turnover | 0.77 | 0.79 | 0.73 | 0.69 | 0.71 | = ROA | 3.45% | 4.92% | 0.61% | 0.58% | 1.19% | × Financial leverage | 3.45 | 3.44 | 3.49 | 3.34 | 3.40 | = ROE | 11.93% | 16.91% | 2.13% | 1.94% | 4.05% | NOPAT margin | 6.48% | 8.72% | 1.40% | 1
Premium Financial ratios
Chantelle Duncan Mr. Richman AP world 1/22/12 DBQ on Flow of silver in mid-16th to 18th century The increasing flow of silver during the mid-16th to early 18th century had a very large impact on the economic and social parts of many countries through effect on land‚ trade‚ and value of silver. The huge influx of silver brought many economic problems in both Spain and China. Antonio Vásquez de Espinosa‚ a Spanish priest appears indignant at the huge amount of silver being taken
Premium Ming Dynasty Spain Overseas Chinese