Supply Chain Management Chapter 15 Pricing and Revenue Management in the Supply Chain Lecturer: Wilmer Jorge © 2007 Pearson Education 15-1 Outline The Role of Revenue Management in the Supply Chain Revenue Management for Multiple Customer Segments Revenue Management for Perishable Assets Revenue Management for Seasonable Demand Revenue Management for Bulk and Spot Customers Using Revenue Management in Practice Summary of Learning Objectives © 2007 Pearson Education 15-2 The Role
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ILLUSTRATIVE REAL WORLD CASES REAL WORLD CASE 1: HOW DELL IS MANAGING ITS SUPPLY CHAIN http://wps.prenhall.com/wps/media/objects/2519/2580469/images/Realworldcase1.html The Problem Michael Dell started his business as a student from his university dorm by using a mail-order approach to selling PCs. This changed the manner in which PCs were sold. The customer did not have to come to a store to buy a computer‚ and Dell was able to customize the computer to the specifications of the customer. The
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Question #2-Define the supply chains for the following products from the first source of raw materials to the first customer. A) Big Mac‚ B) Gasoline‚ C) Automobile repair‚ D) A Text book. Supply chain‚ its management‚ performance measures and improvement approaches. As an extension of the systems point of view‚ the system dynamics inherent in the supply chain are illustrated and the coordination in the supply chain is emphasized. Five areas where measurement of supply chain performance should be
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imp.seven quality con.tools:flow charts‚check sheets‚ histograms‚pareto diagrams‚cause and effect dia‚scatter dia‚control charts.8 qulaıty man:customer focused organızatıon‚leadership‚involvement of people‚process approach‚systematic approach to management‚continual improvement‚factual approach to decision making‚mutually beneficial supplier relationships.JURAN: quality plannig:process of preparing to meet quality goals.involves understanding customer needs and developing product features.control:process
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A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem 3rd under the guidance of mr. Vivek swami sinhgad institute of business administration&research S. NO. 40/4A+4B/1 NEARPMCOCTROI POST‚ KONDHWA –SASWAD ROAD‚ KONDHWA (BK) PUNE-411048
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e-Business and Supply Chain Management: An Overview and Framework1 Forthcoming in Production and Operations Management special issue on e-Business and Supply Chain Management M. Eric Johnson Center for Digital Strategies Tuck School of Business Administration Dartmouth College Hanover‚ NH 03755 www.tuck.dartmouth.edu/digitalstrategies m.eric.johnson@dartmouth.edu phone: 603-646-0526; fax: 603-646-1308 Seungjin Whang Global Supply Chain Management Forum Graduate School of Business Stanford
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Risk of Supply Chain Management (A Situational Scan) Submitted towards partial evaluation of Supply Chain Management Submitted by‚ Arshiya Azam Roll No-08 MBA‚ 2013 Center for Management Studies‚ NALSAR university of Law Hyderabad September 2013 ABSTRACT After the recent Israel –Gaza conflicts a huge “Boycott Israel” campaign was initiated with citizens choosing not to use and support the Zionist entity. Even after 9/11 attack companies have faced interruptions in global supply chains which
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|Course Name/Title |OMS 620 – Supply Chain Management | |Program |MBA | |(e.g. MBA or Ph.D.) | | |Required or elective |Elective
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Case Write-up Week 1 1. Supply Chain 2. Who are the various customers for textbooks? What do these customers want in terms of goods and services related to textbooks? From the publisher’s point of view‚ who is the critical customer? The various customers are professors‚ students‚ bookstores‚ schools‚ and online retailers. The customers want “on demand” accessibility‚ flexibility‚ and more content in the textbooks. The professors are the critical customer because they directly impact the
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CUSTOMER CASE STUD Y “ e were able achieve our goal of a 10-15% W reduction in freight spend after just six months of live runtime on the system.” Eric Hartman‚ Senior Director of Logistics Papa John’s Papa on the Platform is a Papa Sup Joh n Leaply Ch ’s der ain Ass oci a tes Hold the Anchovies: Papa John’s Pizza Orders “Optimization Supreme” With Manhattan’s Supply Chain Process Platform Headquarters: Louisville‚ KY Warehouses: 10 Manhattan solutions: Replenishment
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