education on tuberculosis and how to prevent its spread are not as common‚ and once people are infected‚ they may not be able to afford the high cost of combined drug treatment. The Bacille Calmette-Guerin (BCG) vaccine is a vaccine made from a weakened mycobacterium that infects cattle. BCG does not necessarily prevent a tuberculosis infection‚ but reduces the severity of the pulmonary disease. The vaccine is used only in countries where tuberculosis is endemic‚ and is not
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Stage-1 (Formulation Framework) Industry Analysis: The External Factor Evaluation (EFE) Matrix An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic‚ social‚ cultural‚ demographic‚ environmental‚ political‚ governmental‚ legal‚ technological‚ and competitive information. The EFE matrix consists of five steps process. Five-Step process: • List key external factors (10-20) Opportunities & threats. You have to prepare a list of all external factors
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© 2003‚ DOW JONES & COMPANY‚ INC. ALL RIGHTS RESERVED www.barrons.com MONDAY‚ OCTOBER 13‚ 2003 Coy Story Will Steve Jobs jilt Disney? No matter what happens‚ Pixar stock seems overvalued TINY PIXAR IS THE HOTTEST TICKET in Hollywood. Fresh off the huge success of its latest animated movie‚ "Finding Nemo‚" an emboldened Pixar is bargaining hard over a new film-distribution agreement with its partner‚ Disney‚ while weighing offers from other studios. "Finding Nemo" is the highestgrossing
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STRATEGY ADOPTED BY PARLE BISCUIT…….. 9. STRATEGY ADOPTED BY BRITANNIA BISCUIT. 10. FINANCIAL PERFORMANCE………………………. 11. PORTER’S FIVE FORCES OF PARLE………………. 12. PORTER’S FIVE FORCES OF BRITANNIA………… 13. BCG MATRIX OF PARLE ……………………………. 14. BCG MATRIX OF BRITANNIA………………………. 15. LESSON TO DRAW……………………………………. BISCUIT INDUSTRY IN INDIA: Biscuit industry contributes Rs 8‚000 crore to the FMCG industry and provides a vast opportunity for growth‚ as the per capita
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Amusement Park in China Introduction There are a number of theme parks in China. Some of them are well designed and managed. Some are fairylands for the children‚ which have great fun playing in the fairy tale castles and the animal kingdoms with cartoon characters; The youngsters would like to experience the thrilled and exciting amusement ride. Meanwhile‚ the elderly like to take pleasure in the folk custom. However‚ though the market is believed to be big and potential‚ about 70% of the China’s
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Shrek the Musical is a musical based on the DreamWorks 2001 film of the same name. The music was composed by Jeanine Tesori‚ while the book and lyrics were written by David Lindsay-Abaire. The Broadway production ran originally from December 2008 before closing in January of 2010 (Shrek the Musical). July of the same year it toured in North America starting in Chicago‚ and lasted two years. In addition‚ the musical premiered in the United Kingdom in June 2011 (Shrek the Musical). This Tony Award
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all shapes and sizes. Case 1 Dove 1. The market was flooded and jam-packed with beauty products from soaps‚ body washes‚ creams etc. As a result Dove a division of Unilever sales’ began deteriorating in 2004. They were on the dog side of the BCG matrix and needed to come up with a strategy soon. 2. As a result of declining sales‚ Unilever ‘s management approached their PR agency Edelman to come up with a plan to turn things around‚ together‚ they created a campaign that centred on the beauty
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Case Analysis By: Hardik Mishra (B08010) Kaushambi Ghosh (B08012) Pankaj Agarwal (B08020) Ritesh Chowdhary (B08023) Agenda • • • • • • • • • History of GCMMF Business Model Product Category Industry Analysis SWOT Analysis BCG Matrix Market Segmentation Financial Analysis The Way Forward..!!! History • Founded in 1946 under the name Kaira District Cooperative Milk Producers’ Union Ltd by Tribhuvandas Patel • Runs as a purely farmers’ cooperative • Starting from
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vision‚ values • check and understand internal analysis tools used to set a competitive advantage(MOV/RBV/VCA) thoroughly • Ansoff’s 4marketing strategies for growth- you have to quote from sources thoroughly‚ which ones is the company pursuing? • BCG and how it is managing its product portfolio etc • The company’s Marketing objectives- refer to class notes given • Marketing mix decisions • Read and Apply as many case studies as you can from the text book that can strengthen your work • Its
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|TERM PAPER – MARKETING PLANNING | |MKTG 6120 MARKETING MANAGEMENT | |INSTRUCTOR : ASSOCIATE PROFESSOR DR. WAN JAMALIAH WAN JUSOH | | | | | |
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