30‚1: 47-75. Robert V Kozinets‚ Kristine de Valck‚ Andrea C Wojnick and Sarah JS Wilner 2010‚ Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities‚ Journal of Marketing‚ 74 (March): 71-89. Louise Kelly‚ Garyle and Judy Drennan 2010‚ Avoidance of Advertising in Social Networking sites: the Teenage Perspective‚ Journal of Interactive Advertising‚ 10‚ 25(Spring): pp. 16-27.
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Executive Summary Organisational factors or ‘bad barrels’ are said to have instigated many occurrences of corporate corruption and deviant behaviour (Wharton 2002‚ p 2)‚ involving large numbers of active or passive participants; these are ‘rarely the result of a few bad apples’ (Murphy 2007‚ p 7). The AWB case is a clear example of corporate culture and other systemic failures influencing and defining an organisation’s decision making and its ethical posture. This report addresses the underlying
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Very Short Introduction‚ Oxford University Press‚ Oxford 5. Jackson‚ D. 2009‚ “Undergraduate management education: Its place‚ purpose and efforts to bridge the skills gap” Journal of Management & Organization vol. 15 pp.206223 6. Kavanagh‚ M.H. and Drennan‚ L. 2008‚ “What skills and attributes does an accounting graduate need? Evidence from student perceptions and employer expectations” Accounting and Finance vol. 48 pp. 279-300 7. Perrone‚ L. and Vickers‚ M.H. 2003‚ “Life after graduation as a ‘very
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IMPACT OF DIGITAL MARKETING ON SALES IN EMERGING MARKETS EXECUTIVE SUMMARY: Embracing emerging trends and technologies helps marketers create a sustainable competitive advantage for their business. Emerging marketing trends and technology‚ such as big data‚ social media mobile‚ context-aware computing and the Internet of Things‚ create unprecedented opportunities to engage customers‚ fuel growth and take market share. As a digital marketer‚ you can be overwhelmed by how quickly new technologies
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Introduction Royal Dutch Shell plc (Shell) is one of global leading energy and petrochemical companies. Its foundation dated back to 19 Century but it fully formed after merger of Royal Dutch and Shell Transport in 1907. Now‚ Shell‚ headquartered in The Hague‚ operates in more than 140 countries or areas and employs approximately 87‚000 staffs. Shell businesses expand from upstream to downstream: it is engaged in exploration‚ production‚ refining‚ transportation and retailing of gas‚ oil‚ oil derivatives
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Students’ perceptions‚ experiences and beliefs about Facebook in subjects at an Australian University Lynda Andrews School of AMPR‚ Queensland University of Technology l.andrews@qut.edu.au and Judy Drennan School of AMPR‚ Queensland University of Technology j.drennan@qut.edu.au Abstract This paper reports on students’ perceptions‚ experiences and beliefs about the voluntary use of Facebook in Advertising‚ Law‚ Nursing and Creative Industries’ subjects at an Australian
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The Influence of Mobile Technology on Indian Youth Huzefa Iltaz and Ruchit Shri Shri Mal BBA Department‚ Department of Management Studies Christ University Bengaluru‚ Karnataka ABSTRACT Over the last decade‚ the usage of mobile phones has increased incessantly. This revolution has been a result of a multitude of factors. The patterns of usage of this technology are varied between the two genders‚ namely: males and females. Also‚ the effects of using this technology for its varied purposes
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DANIEL O’CONNELL AND THE CATHOLIC EMANCIPATION There have been many movements throughout history that have fought for a certain group of people’s rights. One example of those movements was when the people of Ireland fought for equal rights against Britain. One right the Irish people wanted was to hold public office. Daniel O’Connell‚ who eventually became the first Irish person to hold public office‚ led the fight for the right to hold public office. Relations between Ireland and England
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IQBALIAT INDEX-1992 KHADIM ALI JAVID Abdul Aziz‚ Mir. “Iqbal’s Contribution to Kashmir Awakening”. Daily The Pakistan Times‚ LHR. (9th November 1992) Ahmad‚ Nurul Zaman. “Three Unpublished letters of Iqbal”. Daily The Nation‚ LHR. (21st April 1992) Arshed‚ 1.A. “Politico-Economic Views of Iqbal”. Daily The Nation‚ L‚HR. (9th November‚ 1992) Chaudhry‚ Dr. Ghulam Mi. “Abdul Wali Khan Traduces Iqbal”. Journal of the Research Soeiety of Pakistan‚ LHR. 29:1 (January 1992) Durrani. Saeed A. “Iqbal
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Consumers’ Attitudes towards Mobile Banking in Bangladesh Mohammad Majedul Islam1 and Md. Enayet Hossain2 1 – Lecturer‚ Department of Marketing‚ University of Rajshahi‚ Rajshahi‚ Bangladesh majedul@ru.ac.bd 2 – Professor‚ Department of Marketing‚ University of Rajshahi‚ Rajshahi‚ Bangladesh mehossain@yahoo.com banking. The sample size was not necessarily representative of the Bangladeshi population ABSTRACT as a whole as it ignored large rural population. The aim of this study is to investigate
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