Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
Premium International trade Harvard Business School Brand management
in PGDM / Operations and Supply Chain Management by Dr. Sourabh Bhattacharya at Institute of Management Technology‚ Hyderabad (IMT‚HYD) from November 2013 to March 2014. HBR Spotlight The 21st Century Supply Chain COPYRIGHT © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Managing the modern supply chain is a job that involves specialists in manufacturing‚ purchasing‚ and distribution‚ of course. But today it is also vital to the work of chief financial
Premium Supply chain management Management Harvard Business School
and Barsoux‚ J.L. (2011). The 5 myths of innovation‚ in: MIT Sloan Management - Top 10 Lessons on the new business of innovation‚ p.1--‐8. WEEK 37 10 Sept Entrepreneurial strategies (practicing the theory) o Drucker‚ P. (1985). Entrepreneurial Strategies‚ California Management Review‚ 2. o Bhide A. (1994). How Entrepreneurs Craft Strategies that Work‚ Harvard Business Review‚ March--‐April. o Sarasvathy‚ S. D. (2001). Causation and Effectuation: Toward a theoretical shift from
Premium Management Innovation Business school
from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager‚ she has received a negative performance evaluation for her first four months. Should Rinaldi leave Potomac for a standing job offer at a company she previously interned with or try to improve her current situation? Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school
Premium Business school Management Harvard Business School
Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
Premium Blue Ocean Strategy Wii Strategic management
excellence—and a set of obligations. To maximize the value of global reach‚ companies must manage both. How Global Brands Compete COPYRIGHT © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Douglas B. Holt‚ John A. Quelch‚ and Earl L. Taylor It’s time to rethink global branding. More than two decades ago‚ Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article‚ “The Globalization of Markets‚” that a global market for uniform
Free Globalization Corporation Multinational corporation
References: Cappelli‚ P. (2008). Talent management for the twenty-first century. Harvard Business Review‚ Retrieved from http://hbr.org/2008/03/talent-management-for-the-twenty-first-century/ar/1 Cappelli‚ P Farrell‚ D.‚ & Grant‚ A. J. (2005). China ’s loomig talent shortage. The McKinsey Quarterly‚ 4‚ 70-79. McCool‚ J. D. (2010‚ March
Premium Management Talent management Harvard Business School
University of Illinois‚ College of Business Administration BADM 590: Operations Strategy Schedule of Classes and Assignments for Spring 2015 CLAS #1: No assigned readings or case discussions. This class is reserved for introductions‚ familiarization with the syllabus and course policies‚ and a review of concepts from the core strategy and process management classes. CLASS #2 Case Questions: 1. Which characteristics of McDonald’s production system have been most important in building its record
Premium Management Harvard Business School Business school
A R T I C L E www.hbr.org A New Game Plan for C Players by Beth Axelrod‚ Helen Handfield-Jones‚ and Ed Michaels Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 A New Game Plan for C Players 10 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Product 8598 A New Game Plan for C Players
Premium Management Human resource management Harvard Business School
BR C L A S S I C The burdens of subordinates always seem to end up on the manager’s back. Here’s how to get rid of them. Management Time: Who’s Got the Monkey? by William Oncken‚ Jr.‚ and Donald L. Wass • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Management Time: Who’s Got the Monkey? 8 Further Reading A list of related materials‚ with annotations to guide further exploration
Premium Management Harvard Business School Monkey