Project: Section B of IIFT (Kolkata Campus) held a of focus group discussion involving various budding managers. The group had a mix of students in terms of states of origin and work experience. The discussion revolved around launching a new soft drink in the market. The information gathered is presented below. Introduction The focus group discussion had 10 students.. The focus group was conducted as part of a mock exercise for the successful completion of BRM course. Participants provided information
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NVQ2 UNIT 57: SUPPORT INDIVIDUALS TO EAT AND DRINK 1.1: Would the residents what they would like to eat or drink ‚ I would do this by making eye contact so they know they have my 100% focus on them ‚ then I would ask them what they would like and always give them a choice to choose from ‚ EXMAPLE I would say Mrs 0 ‚ what would you like to drink and eat ? and then I would tell them the choices of what meals and drinks is to offer ‚ if they need to shown the meals then I would show
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Executive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks‚ particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44‚ married‚ living in urban China‚ and purchasing for personal
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“The Food and drink Industry is very important to the economy of the UK. The UK is the world’s fifth largest grocery retail market and the largest in Europe‚ worth around US$156 billion in 2005” (uk trade and investment 2006 p30). This sector is the largest manufacturing industry “accounting for 17% of the total manufacturing sector” (defra 1.11.2007) “This scale has made it a strategically important market for both manufacturers and retailers‚ generating investment from many overseas companies
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1 1. Why is the soft drink industry so profitable? An industry analysis through Porter’s Five Forces reveals that market forces are favorable for profitability. Defining the industry: Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are extremely interdependent‚ sharing costs in procurement‚ production‚ marketing and distribution. Many of their functions overlap; for instance‚ CPs do some bottling‚ and bottlers conduct many promotional activities
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Category Analysis of Sports and Energy Drinks in Hong Kong Introduction Our company‚ Otsuka Pharmaceutical Co.‚ Ltd‚ is planning for a product strategy to its product: Pocari Sweat. Pocari Sweat is a grapefruit-tasting‚ non-carbonated sweet beverage and is advertised as an “ion supply drink”. It is designed to increase endurance‚ replace electrolyte loss or prevent dehydration when exercising for long periods of time. Pocari Sweat is well-recognized by the local people‚ especially to the athletes
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The Justification for a Soft Drink Tax The Coca-Cola brand has built itself into a staple of American culture. This is a terrifying thought for public health advocates who see Coke and other soft drinks as being major culprits behind a growing national health crisis. Empirical evidence shows that over-consumption of soft drinks clearly causes harm to the individuals who consume them‚ however‚ the waging battle over soda legislation will not be won on the grounds of health alone. The argument that
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Law and Practice of International Trade Case-note DISPUTE SETTLEMENT: DISPUTE DS308 Mexico - Tax Measures on Soft Drinks and Other Beverages The Mexico- Soft drinks case was an important case based on the sweetener’s trade market in North America. This case note will try to summarize the facts of the case in order to analyze the issues raised by it. Following‚ we try to expose the reasons why Mexico decided to implement tax measures as a response to the United State’s refusal to submit
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has been the target customer for energy and sports drink brands in this region. The energy and sports drinks are majorly consumed by professional sports people‚ gym goers and by working professionals and students that require a special beverage in order to boost their energy and stay active. “The increasing participation of the health conscious people in sports and fitness activities has greatly impacted the growth trend of sports and energy drink market in Asia. The young population aged 25-35 years
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A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: • Changing consumption pattern • Health factor • Status
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