Seminar 2 Case 1 (Case 3.2 Nathan Johnson’s Rental Car Reimbursement) 1) If Nathan submits the invoice for $40 higher as the HR managers suggested‚ his actions would not be ethical. He found an error on the invoice and knew he was not responsible for the charges and decided to contact the car rental company to have the charges refunded. Even though the HR manager felt the amount was not material enough to reach their threshold‚ it is still unethical to overbill the firm when these charges are
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From : Elena Vignerte To : Russel Lacey MBA – MARKETING Nov. 11 – 2014 CASE MEMO Olympic Rent-A-Car US : Customer Loyalty Battles CASE SUMMARY : Olympic-rent-a-car is one of the US car renting company leader. The company was founded in 1976 by John Uelses‚ with a franchising model. The initial strategy of the company was to price lower than the main competitors. With a promotion‚ advertizing and franchizing strategy‚ the company reached to catch 7% of the market shares in 2012. By starting operating
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Effectively Marketing a Used Car Dealership: Positioning Valley Motors for Continued Success A Marketing Plan for Valley Motors Company Marci LaRue Fisher University of Denver University College Capstone Project for Master of Professional Studies in Applied Communication‚ Public Relations and Marketing March 14‚ 2008 _____________________ Jerry Call‚ Ph.D. Capstone Advisor _____________________ Amy E. Kelsall‚ Ph.D. Academic Director Upon the Recommendation of the Department _____________________
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Radio-controlled car Radio-controlled (or R/C) cars are usually categorized as either "toy" or "hobby" grade. Remote control vehicles are usually of one of two types: control of a vehicle by radio transmission or by a wire connecting between the transmitter and car. This article focuses on the radio-controlled vehicle category‚ both toy and hobby grades.Cars are powered by various sources. Electric cars are powered by small but powerful electric motors and rechargeable nickel-cadmium‚ nickel metal
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Air Powered Car A compressed air car is a car that uses a motor powered by compressed air. The car can be powered solely by air‚ or combined (as in a hybrid electric vehicle) with gasoline‚ diesel‚ ethanol‚ or an electric plant with regenerative braking. History Compressed air has been used since the 19th century to power mine locomotives and trams in cities such as Paris (via a central‚ city-level‚ compressed air energy distribution system)‚ and was previously the basis of naval torpedo propulsion
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Questions -- The importance of customer service at Enterprise Rent-A-Car 1. Describe in your own way the simple technique that Enterprise used to find out how satisfied its customers were with their service. The management team at Enterprise Rent-A-Car developed a simple but highly effective way of finding out what keeps customers happy. They created a questionnaire for customers based on two questions: a. How would you rate your last Enterprise experience? This is ranked on a scale from ‘completely
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Categorization of Hybrid and Electric cars: Hybrid and electric vehicle system components may include a battery for energy storage‚ an electric motor for propulsion‚ a generator‚ a mechanical transmission and a power control system. These components are brought together in different ways by different systems. Depending on these factors we can classify the electric car segment into 4 major parts: Hybrid Electric Vehicle Plug-in Hybrid Electric Vehicle Extended-Range Electric Vehicle Battery Electric
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Over the last couple of years many people have wondered if battery electric vehicles (BEV’s) would soon take over the streets and pushout gas powered cars and if it would be a good idea. People should drive BEV’s instead of gas powered cars because they are better in many aspects. In this paper I will explain why it would be a good idea for you to buy a BEV by showing the benefits on your wallet‚ tax incentives and rewards from the government‚ and finishing with the effect on the environment. One
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Before the market segmentation tool can be tested‚ an AHP setup will have to be established. The topic of the case study is already introduced throughout the report. The focus will be on the widespread electric car acceptance. The aim of this chapter is to answer the following question: How can better use of AHP in this specific phase be achieved? An AHP study will be setup by‚ amongst other things‚ establishing a hierarchy. After the AHP method is ready to be used‚ a survey is designed in order
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engineering and technology research capability Able to raise large amounts of capital First mover advantage; the first company to offer a relatively practical fully electric car‚ customers include high-profile figures like Arnold Schwarzenegger‚ George Clooney‚ and Jay Leno Designs and builds many of the components in its cars‚ including the power electronics‚ motor and battery packs Weaknesses • • • • Doesn’t have much brand recognition among the general public A very small company with
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