Introduction Nonstore retailing is a form of retailing in which sales are made to consumers without using physical stores. The non-store retailers are known by medium they use to communicate with their customers‚ such as direct marketing‚ direct selling and vending machines or e-tailing. Non store retailing is patronised to time conscious consumers and consumers who can’t easily go to stores‚ or compulsive buyers. Most non-store retailers offer consumers the convenience of buying 24 hours a day seven
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A CASE STUDY ON BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET SUBMITTED TO: Dr. Ravi Vaidya SEMESTER: IV BATCH: 2009-2011 SUBMITTED BY: Darshan Shah Shreya Shah Hitesh Nirmal Mayur Garmora S. R. LUTHRA INSTITUTE OF MANAGEMENT SURAT INDEX Sr. No. | Particulars | Page No. | 1 | About case | 3 | 2 | Question - one | 11 | 3 | Question – two | 11 | 4 | Question – three | 12 | 5 | Question – four | 12 | 6 | Bibliography | 12 | BIG BAZAAR – THE ROUTE TO
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Software Requirements Specification For Organic Grocery Software System Table of Contents Table of Contents 1. Introduction 1 1.1 Intended audience 1 1.2 Brief Specification and Project Scope 1 1.3 Own Assumptions 1-2 2. System Features 3 2.1 Nonfunctional and Functional Requirements 3-6 Appendix A: Analysis Models 7 3. Class Diagram 3.1 Noun Identification………………………………………………………………………….7 3.2. Responsibility Driven Design 8-9 3.3. First Cut Class Diagram
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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Identify two types of communities covered in this module that you would use to engage with your customers. The first type of community that I would use to engage with my customers is YouTube‚ the reasons are obvious. First‚ videos have emotional impact on the viewers‚ a great video will make the viewer laugh‚ cry‚ angry and learn‚ in addition‚ these emotions will have the viewers share their emotions thus spread words to increase brand awareness. Second‚ the statistic facts‚ “YouTube alone
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Chapter 01 Introduction to the World of Retailing Multiple Choice Questions 1. (p. 6) What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use. C. It is the strategy retailers and vendors use to get products into the stores. D. It is the process of offering products in smaller quantities for consumer consumption patterns. E. It is the
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green. This prediction has started becoming a reality. Retailers across global economies are carving a niche for themselves by adopting eco-friendly practices and producing products that are environment friendly. Today‚ everyone is concerned about preventing environmental degradation. Retailers have sensed the need for green retailing and now most of the Indian retailers are stepping into this new avenue. Previously‚ green retailing was perceived as a ‘nice-to-have’ phenomenon. But lately‚ producers
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Table of Contents Globalization 2 Causes and effects of Globalization 3 Globalization drivers 6 Conclusion 9 References 9 GLOBALIZATION DRIVERS Globalization According to Czinkota‚ M. Ronkainen‚ I. Moffett‚ M. Marinova‚ S. Marinov‚ M. (2005)‚ Globalization reflects a business orientation based on the belief that the world is becoming more homogeneous and that distinctions between national markets are not only fading but‚ for some products‚ will eventually disappear. The tendency
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Case Study Blue Grocery Store COMM 215 November 24‚ 2010 Dr. Victoria Santiago Case Study Blue Grocery Store Through this study will provide alternatives to the status of personnel management of the first and second shift of the Blue Grocery Store‚ Inc. during the summer months. Analyzing the past situation of the company and how it has affected production levels of the mentioned shifts. The intention is to maintain levels of high business effectiveness while providing a positive work environment
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The drivers of globalisation are those pressures or changes that have impelled both businesses and nations to adopt this approach. There are four different drivers: 1. Cost drivers These seek out an advantage to a business from the possible lowering of the cost of the service or production‚ and would include: gaining economies of scale from increasing the size of the business operation; the development and growth of technological innovation; lower labour and other resource costs in developing
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