Executive summary LI-NING limited company was found in 1980. At the beginning of its establishment‚ it cooperated with Olympic team of China to push the development of sports goods. At the same time‚ LI-NING spared no effort to sponsor all kinds of matches. In 1995‚ it became the leading sports brand of China. Through exploration over 20 years‚ it gradually becomes a famous international sports brand representing China. In this report‚ it makes a marketing plan for the next three years according
Premium Marketing
Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning¡¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal‚ Li Ning has to improve the customers brand perception‚ rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brand
Premium Marketing
Wei Li‚ then an 18-year-old law student at University of Adelaide‚ murdered his mother‚ Emma Mae Tien‚ in the family’s Burnside home in 2011. Beaten with a metal pole and strangled‚ she was found on their living-room floor‚ wrapped in blood-soaked bedsheets. Li fled to China after the incident. He stayed undiscovered by authorities until 2014‚ working as a teacher under a fake ID and CV‚ but was deported back to Australia due to an expired visa‚ where he was required to face the murder of his mother
Premium Jury Judge Lawyer
(McFarland 95)She also had children she was hoping her first was a boy.(McFarland 97)Li keng’s mom wished she was a boy and not a girl.(McFarland 21)Li keng worries too much about the known.(McFarland 31)America told Baba that they didn’t want a lot of poor people in America.(McFarland 1) A Chinese labor was not allowed to bring his wife to America.(McFarland 1) Once they was
Premium Family United States Marriage
Jia Li tried to fill her head with the old farm song‚ but her thoughts were drowned out by the two arguing sisters. Their words flew at each other in a pitch as shrill as a peacock’s cry. Ping and Jiao would be empresses one day -- though anyone who witnessed this ill-mannered tirade might consider them less refined than the lowliest peasant. Still‚ the sisters belonged to the Qing‚ China’s ruling dynasty‚ and at the moment‚ Jia Li’s fate was in their hands. “I am the eldest‚” shouted
Premium Marriage Woman Gender role
Market Environment for Li Ning •Li Ning is operating in local market‚ competing with International brands (viz. Adidas‚Nike) •More than 50% of active Chinese sport population is from Tier 2 & 3 cities •Market is poised for exponential growth in next 2 years (owing to Beijing Olympic 2008) •The household income for 70% of families of active sports teenagers (14-24 yrs) is less than RMB 4000. Li Ning is mainly operating in this segment. •60% of Active sports population is students : 45% University
Premium 2008 Summer Olympics Beijing Marketing
Four-Drive Theory in the Workplace Organizational Behavior- MT3250 Dr. Carl W. Proehl‚ Jr. November 5‚ 2013 ABSTRACT One of the hardest jobs as a manager is getting people to do their best work‚ even in trying circumstances and deciphering what motivates us as human beings. A study in neuroscience‚ biology and psychology has led more researchers to learn about the human brain and what emotional needs people are driven by. In this paper we will look at the four-basic emotional drives that
Premium Motivation Employment
Drive – a Book Review I have not plagiarized on any aspect of this assignment The most important points of emphasis in this book There are a few important points that are emphasized in Pink’s Drive‚ one of the most important being that the operating system our society runs on today needs a serious upgrade. His metaphorical uses of Motivation 1.0‚ 2.0‚ and 3.0 put it into perfect perspective for exponentially growing‚ technologically centered recent generations. Just like a well built computer
Premium Motivation Person
grew up in an atmosphere where there is a certain level of humility‚ love of speech‚ from where he also searched for wisdom and understanding. Li-Young Lee’s poems are very beautiful and meditative. The way that Lee captures love & longing‚ subtle forms of love‚ nuances of parental relationships‚ and the physical world is amazing. Li-Young Lee’s poetry in the book‚ Rose‚ has a depth of sadness and reflection that makes it meaningful and thought provoking to the reader. Lee
Premium Love Academy Award for Best Actress Mother
Yi Li Park Lab: a comparison of Biotic and Abiotic factors of two different fresh water ecosystems in Yi li park Shanghai Research Question How are these two different man made ecosystems similar? Are the Biotic and abiotic factors in this manmade pond similar? Aim The purpose of the investigation is to observe the biological factors at the two man-made
Premium Biotic component