Abstract The current economic environment‚ shifting consumer preferences‚ and technology advances have aggressively increased competition in the Retail Industry. Companies have been forced to reevaluate strategies‚ appearance‚ and overall brand to stay competitive. This paper aims to evaluate reasons companies choose to rebrand‚ the process of rebranding‚ and the impact it has on the company. The author presents JC Penney and its failed attempts in rebranding. The paper examines the rebranding
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Module 7 Research Paper Table of Contents History of Retail Industry ............................................................................................................3 Corporate Stakeholders ...............................................................................................................5 Role of Retail Industry in its social‚ economic‚ and political setting……….............................5 Domestic and International Ethics.............................
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Retail Industry overcoming the challenges? A- 1.) Tie –ups with Professional Institutes to overcome the Problem of trained manpower Retail Houses like Reliance Retail and Future group are most likely to ink a strategic partnership with NIFT. The partnership will provide Reliance Retail with trained pool of professionals‚ latest designs and access to NIFT research base.The MoU will be signed up by December 2006. The partnership will include industry sabbatical for NIFT faculty and scholarship
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Inadequate and insufficient supply chain existing in India‘s retail sector is a major deterrent to the growth of this market. There is a strong need for retail to concentrate on developing a back‐end solid chain support especially for perishable products to help reduce wastages which is estimated to be at 40% of national produce. Lack of cold chain infrastructure in India poses storage threat and acts as a major challenge for the retail sector. Due to India‘s complex tax structure and large geographic
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There are three driving forces of globalization. Improvements in technology‚ improvements in transportation and investments by transnational corporations (TNCs) Firstly‚ Improvements in technology has made communications among people in different locations faster and more convenient. People across the globe can communicate with tools such as telephone‚ electronic mail‚ fax and video conferencing. Satellite technology has enabled messages to be transmitted from one location and received in another
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Force Field Analysis: Driving Forces Field Analysis: Driving Forces KURT LEWIN’S CHANGE THEORY By: Mandeep Chahal & Arvinder Khaira Mandeep Chahal Arvinder Khaira DRIVING FORCE Driving Forces are forces that push in a direction that causes change to occur. They cause a shift in the equilibrium towards change change. i.e. A married couple who has to get ready for a party‚ the husband is on the couch watching the football game. The wife encourages her Th husband to get ready because
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Industry Analysis In order to analyze an industry‚ it is important to determine where it is in the industry lifecycle. During the 1970’s and 1980’s the retail grocery industry was expanding at a phenomenal rate. Throughout this boom period‚ the number of large grocery stores was rising and forcing the existing" Mom and Pop" grocery stores out of the industry. In the early 1990’s‚ the retail grocery industry began leaving the growth stage and entered the maturity stage in the industry lifecycle
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total retail turnover grew by 15‚9% y-o-y in real terms in 2012‚ reflecting buoyant domestic demand and rising wages. Moreover‚ organized retail trade represented by hypermarkets‚ supermarkets‚ discounters and other modern formats‚ increased by 13‚7% y-o-y. Based on statistics‚ the average per capita food spending is $380-390 monthly. However‚ Ukraine still lags behind global markets on this measure‚ being six times lower than the average of $2380 (in 2011) observed across major retail markets
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The grocery industry in the United Kingdom has been dominated in the last ten years by large chain Supermarkets. There has been a fight for supremacy between the likes of J. Sainsbury‚ Tesco‚ Marks and Spencer‚ Asda‚ and further south‚ Waitrose. Around ten years ago‚ Sainsbury ’s used to have the top spot but their loyal shoppers started turning their heads towards Tesco and better value for money later on in the nineties. I will analyse the United Kingdom ’s grocery industry‚ involving a P
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my sincere & heartfelt obligation towards all the personages. Without their active guidance‚ help‚ cooperation & encouragement‚ I would not have made headway in the project. I would like to express my sincere thanks to Major P.K.Das (GM-HR‚Grasim Industries) who gave me the opportunity to work with such an esteemed organization. I owe profound sense of regards & gratitude towards Mr.Sujit Kumar (Manager- HR) who has continuously guided me & supported in all the tasks by giving me valuable insight into
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