of Western Christendom: the Iberian Peninsula‚ the coast of the Eastern Mediterranean‚ parts of Eastern Europe‚ and the Crusader States saw the extent to which Christianity’s influence could be spread across the known world. No better was this driving force of expansionism expressed than in the Crusades. Shortly after the first Crusade‚ the contemporary writer and abbot Guibert of Nogent coined the phrase “Holy Christendom’s new Colonies” for the recently conquered areas of Syria and Palestine ; similarly
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Executive Overview: Lufthansa is the largest airline in Europe in terms of passengers carried. By 2002‚ Lufthansa had become of the strongest airlines and top aviations groups in the world. Lufthansa had undergone a decade of fundamental change. Lufthansa was transformed from a state-owned‚ unprofitable national airline into one of the most profitable‚ privately owned aviation groups in the industry. The group turned a record loss of €350 million in 1992 into a pre-tax profit of €952 million in
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Airlines to Philippines [pic]Air Asia flights [pic]AirPhil Express [pic]Cebu Pacific [pic]Philippine Airlines [pic]South East Asian Airlines (SEAIR) [pic]Sky Pasada [pic]Tiger Airways [pic]Zest Air |[pic]Delta flights | |[pic]United flights | |[pic]China Southern flights | |[pic]Air China flights
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At Southwest Airlines‚ "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas‚ Texas. Based on domestic passengers carried‚ Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3‚400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely
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Analyze a global trend and explain the driving forces and/or contributing factors affecting the competition within a specific industry. The world population will increase another 3 billion to 9 billion in 2044 (Figure 1)‚ with the imbalance growing between population numbers and vital life sustaining resources‚ humans must actively conserve cropland‚ freshwater‚ energy‚ and biological resources. Humans need to develop renewable energy resources to reduce the damages of earth resources and diminishes
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1950s Fashion 1950s Decade Study – Source Task Teenagers were the driving force of fashion in the 1950s. Until the time‚ clothing trends had been set by the adult market and the way young people dressed was simply set on what the adults wore. As cinema‚ television and rock ‘n’ roll came into the world‚ the youth market began to copy the style of stars. The 1950s fashion changed from the restraint conservative dress code to a freer‚ looser and informal style and therefore having a great impact
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Porter’s Five Forces Model of Industry Structure An industry is a group of firms that market products which are close substitutes for each other (e.g. car industry‚ travel industry). Some industries are more profitable than others. Why? The answer lies in understanding the dynamics of competitive structure in an industry. The most influential analytical model for assessing the nature of competition in an industry is Michael Porter’s Five Forces Model‚ which is described below: Porter explains
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QUESTION:The industry analysis is necessary in the strategic marketing planning in order to identify the opportunities and threats in the competitive environment. Choose the airlines as an industry to apply the Michael Porter ’s ’five forces ’ model and discuss how one established airline like SIA should respond to the competitive environment‚ after analyzing the industry. SIA is internationally recognised as one of the world ’s leading carriers. The company had recognised that in this highly competitive
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Analysis Rivalry Among Competitors Game console companies are facing strong rivalry competitions. As the industry develops‚ every game console company tries to implement the latest graphic technology into their products‚ and those who fell to apply the new technology have seen a decline of the market share. In addition‚ many of the console companies are exploring new functions that are not just video games. Threat of New Entrants The threat of new entrants is low. All the game console companies
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EXECUTIVE SUMMERY There are only two major airlines in the Australian domestic aviation market‚ Qantas and Virgin Blue. Qantas has introduced a subsidiary‚ Jetstar‚ to compete directly with Virgin Blue in the ‘low cost carrier’ market and Qantas still hold the majority of the market share with 65%. Virgin Blue continues to increase their presence in the market holding the remaining 35%. At the end of March 2003 Virgin Blue posted a profit before tax of $158 billion‚ $58 billion over their budget
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