Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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The Macro Environment of the Crisps‚ Nuts and Salty Snacks market in UK. "The macro environment consists of a number of broad forces that effect not only the company but also the other actors in the macro environment"(Jobber 2007:78). The main purpose of every company is to generate profit by providing its customers their products and services. In order to do that efficiently‚ companies should conduct their business considering the macro environment forces. Therefore often is used the PEST (political
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Number: FIN501 Module 1 Case Assignment Introduction Upon deciding to go public‚ a company looks into preparing an initial public offering (IPO). There are two IPOs with which a company can utilize: a traditional IPO or the relatively new Auction-based IPO that was made popular by Google. Avaya is currently planning for IPO. “Avaya is a global leader in business communications systems. The company provides unified communications‚ contact centers‚ data solutions and related services directly
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05 2 0.10 Investment and capital is not big enough 0.05 2 0.10 Can not provide free service 0.05 1 0.05 Total Scores 1.00 26 2.60 Lessons: This table shows us to consider the whole things rather than just part of the factors. We can see that eBay has exhibit internal strengths but not too much. They can still work on some parts they are not good at but important. For example‚ improve new technology for enhancing trust and safety and decrease fraud and potential risk. In addition‚ they should
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BUCP-797-Golbal Business Policy Summary: ebay’s logistics system has problems Ebay’s delivery really has problems‚ and some time the products are delivered slowly‚ because ebay does not have their own logistics system as Wal-mart. They must rely on ups or some other delivery company to send the products. Questions: 1 Dose ebay’s current logistics system has effect on the daily business? 2 what is the difference between ebay’s logistics and wal-mart’s logistics? 3 How to improve the whole logistics
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2005 DBQ The driving forces of the American Revolution‚ Freedom and Equality‚ resulted in changes in the developing nation. Social changes included the push for racial and gender equality. Political shifts were exemplified by the formation of political parties‚ freedom of religion‚ and the boundaries of slavery. Economic transformations included the change from an agricultural society to one of manufacturing. Realizing that social‚ economic‚ and political changes was the way of the future‚ Americans
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The Driving Force Underlying Prospero’s Actions is Revenge The concept of revenge is a central theme in almost every work written by William Shakespeare‚ including Hamlet‚ Othello‚ Macbeth and The Tempest. It was one of the most important aspect of human nature presented in his works. In The Tempest‚ from the very beginning‚ Prospero’s behaviour seems to be highly related to his deep resentment of having been betrayed and overthrown by his own brother‚ Antonio. Every action taken‚ every decision
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When it comes about online shopping‚ eBay is your number one option for reliability and prestige. With over 60% of all online sells eBay working together with PayPal makes one of the most reliable online-shopping options in the U.S. and the world. Therefore‚ if you are looking to buy something online‚ I highly recommend buying on eBay because it’s easy and almost every product is cheaper than in any retail store. There are four simple steps involved in buying on eBay. First of all‚ if you want
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Chapter 2 – Operating System Overview TRUE/FALSE QUESTIONS: 1) An OS should be constructed in such a way as to permit the effective development‚ testing‚ and introduction of new system functions without interfering with service. (True) 2) The OS masks the details of the hardware from the programmer and provides the programmer with a convenient interface for using the system. (True) 3) The ABI gives a program access to the hardware resources and services available in a system through the user
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401 Dr. Fadia Alkhalil February 15‚ 2011 Abstract This paper will identify some of the reasons why E-Bay has problems in the Asian Markets as an internet auction provider. After examining articles from Philip Kotler and David Gertner as well as Moon Ihlwan among others‚ this paper will provide my answers about why did EBay want to expand globally as well as why any of these Asian nations wanted their business? It will explain some research explored about what types of Entry decisions the
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