Under Armour- Challenging Nike in Sports Apparel By Shruthi Purushothama Under Armour was founded in 1996 by Kevin Plank‚ a former football player with the University of Maryland. Plank came up with the idea of using newly available moisture-wicking‚ polyester-blend fabrics to create next generation‚ tighter-fitting shirts and undergarments that would make it cooler and more comfortable to engage in strenuous activities during high temperature conditions. The company was originally named KP Sports
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come with responsibility. This generation often gets distracted while doing tasks that require complete focus. According to Webster’s dictionary‚ a distraction is “A thing that prevents someone from giving full attention to something else.” Distractions while driving are completely unacceptable‚ however‚ our society has made it normal to text or make calls while driving. There are many causes to why people use cell phones while driving‚ and with causes there are effects. People like to fit in with
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today’s modern society alcohol addiction and alcohol abuse has become one of the most complex‚ life-threatening issues. Most depressed individuals usually indulge themselves in bars or pubs with their alcohols to escape from their stressful life. It has become increasingly alarming how alcohol does not only attract the adults‚ but also teenagers these days. "Research has shown that approximately 14 million Americans (7.4%) of the population meet the diagnostic criteria for alcohol abuse or alcoholism"
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Adolescent Alcohol Abuse: What Factors are Present? Over the years‚ many researchers have dedicated their time and energy to study adolescent alcohol abuse. They have found that there are many factors that contribute to adolescent alcohol abuse. These factors are psychological‚ environmental‚ social‚ and cultural. Not all of these factors play a part in every adolescent who abuses alcohol‚ but one of these factors is usually present. Psychological disorders have been found in both American
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Under Armour is a leading athletic clothing line directed towards the overall athlete who is looking for the most comfort during extracurricular activities. The mission of the company is‚ "to provide the world with technically advanced products engineered with exclusive fabric construction‚ supreme moisture management‚ and proven innovation. In short‚ every Under Armour product is doing something for you; it’s making you better." Founded in 1996 by University of Maryland graduate Kevin Plank‚ Under
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Rough Draft Driving under the influence has affected many people’s lives and families’ .Drinking and driving is a problem in today’s society‚ and it is a concern for anyone who drives. Driving under the influence is one of the most common and dangerous situations you can put yourself or someone else in. The fact is that drinking and driving is a huge deal and can leave a long trail of broken dreams and hearts. If you drink and drive‚ not only are you putting yourself at risk‚ but your passengers
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Statistics Paper Driving is a very dangerous and often hazardous thing to do. This is especially true for people ages fifteen to nineteen. There are so many crashes each year for teen drivers that it’s a miracle anyone makes it past twenty years old unharmed. In 2009 alone three hundred and fifty teens were treated for a car related accident. Teen car crashes are preventable. Often times teens drink before they drive or while they drive which makes the vehicle they
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Sector - Overview Indian Liquor Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years. The industry is estimated to have sold 115 mn cases of IMFL last year. The sector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodka is expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts. There
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DEFENSIVE DRIVING I. PURPOSE To reduce the risk of collision and to prevent accidents by trying to anticipate hazardous situations despite adverse conditions or the mistakes of others and adjusting driver behavior to compensate. II. RESPONSIBLE PERSON 1) DRIVER Qualified and certified Observe and obey road rules and regulations Maintain routine checkup of the vehicle. 2) SAFETY TRAINING DEPT Conduct safety orientation and training. 3) 3RD PARTY certification 4) Land Transportation
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Under the Sea University of Under the Sea Overpowering the lands is water. About 70 percent of the Earth’s surface is submerged in water. The Oceans are so massive‚ scientist have only had the opportunity to explore a significantly small portion of it. However‚ the small portion recorded has discovered over 2 million species of marine animals. That is not including the fractions of the animals that live in the unexplored ocean’s floors and surfaces (Science Daily‚ 2011). Besides
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