intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience
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OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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P1 Central African Republic Manova - Gounda St Floris National Park SCI 230 Axia College Jeanette Konesko December 13‚ 2009 P2 Manovo-Gounda St.Floris National Park is a national park and UNESCO World Heritage Site located in the Central African Republic prefecture Bamingui-Bangoran‚ near the Chad border. It was inscribed to the list of World Heritage Sites in 1988 as a result of the diversity of life present within
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INSTRUMENTS OF SOUTHERN ASIAN COUNTRY A. LAOS 1.[pic] The khene (/ˈkɛn/; also spelled "khaen"‚ "kaen" and "khen"; Lao: ແຄນ; Thai: แคน‚ RTGS: khaen‚ pronounced [kʰɛ̄ːn]; Vietnamese: khèn; Khmer: គែន) is a mouth organ of Lao origin whose pipes‚ which are usually made of bamboo‚ are connected with a small‚ hollowed-out hardwood reservoir into which air is blown‚ creating a sound similar to that of the violin. This is classified as Aerophone. 2.[pic] The đàn bầu (pronounced [ɗǎn ɓə̌w]; ")
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The University of Asia Pacific Assignment No:5 Submitted To: Eng. Asaduzzaman Chowdhury Course Coordinator University of Asia Pecific Submitted By: Moushumi Roy Reg No:12306016 Roll: 16 Department Of Business
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What is a drug? A drug may be defined as any substance other than food that by its chemical nature affects the structure and function of the living organism. Why do people use drugs? It has been shown that there are two main reasons why people use drugs. 1. Using drugs because it feels good and/or their friends are doing it 2. Using drugs because they are suffering from emotional or physical abuse‚ or because they suffer from mental disorders. When is it considered abuse? Medical and governmental
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BIS 541 MANAGING INFORMATION SYSTEM TMA 1 Executive Summary The use of Information technology is important to build the strategic and operation management of airlines‚ and help to build the future airlines successfully. The emergence of the Internet in the mid1990s as well as the development of Intranets and Extranets forced airlines to refocus their strategy on technological innovations in order to enhance their competitiveness. (Buhalis 2004). AirAsia believes in the low fare business
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Obama’s National Drug Control Strategy focuses on the prevention of drug use through programs and policies which focus on the public health and safety challenges of the 21st century. Director Gil Kerlikowske‚ of the Office of National Control Policy notes in his introduction (preface) that the purpose of this strategy is to reduce the use of illicit drug use and its consequences in the United States. The topics that are covered in this document are: Strengthen Efforts to Prevent Drug Use in Our Communities;
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Links: below). Air Asia is currently the largest and the most successful budget airline in the whole of Southeast Asia‚ pioneered by Malaysian entrepreneur Tony Fernandes. He privately bought Air Asia‚ then an ailing government-linked airline and turned it around as a no-frills budget airline until it was profitable and publicly listed. Possibly the only thing
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5/22/13 The job of the central nervous system is to process and send information to the peripheral nervous system. The nervous system consists of the brain‚ spinal cord and a complex network of neurons. The central nervous system is responsible for receiving‚ sending and interpreting information from the whole body. The nervous system also monitors and coordinates internal organ functions and responds to external changes as they occur. The two main organs of the central nervous system are the brain
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