Case 1: Geneva Pharmaceuticals ERP Implementation Summary: This case discusses Geneva Pharmaceuticals and the much needed ERP implementation within the organization. Geneva is one of the world’s largest generic drug manufacturers. Geneva needed new organization within the company to help better manage the over 200 SKUs in different size packages. Their old way of doing business caused confusion and errors resulting in setbacks and overall negatively affecting the company. Realizing this
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credible drug leads to feed the development pipeline of these PPPs and there is a great need for new drug discovery initiatives to produce such leads. There is a need to go beyond lead discovery and identify drug candidates that can be further developed. Pharmaceutical companies often have relevant compounds that have not been assessed for their potential to treat colorectal cancer. The overall objective for this company‚ Arias Pharmaceuticals‚ is to help and support the discovery of new drug leads
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References: Fill C. (2002) Marketing Communications: Contexts‚ Strategies and Application‚ 3rd edition‚ Harlow: Pearson Education Limited. Heelas P. (1994) The limits of consumption and the post-modern ‘religion’ of the New Age‚ in Keat R.‚ Whiteley N.‚ and Abercrombie N. (ed) (1994) The Authority of the Consumer‚ London: Routledge. Jobber D. and Ellis-Chadwick F. (2013) Principles and Practice of Marketing‚ 7th edition‚ Maidenhead: McGraw-Hill Higher Education. Mowen J. C. (1988) Beyond
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Global Business Analysis (Serendib and US) a) Population of Serendib has 24 million with area of 65‚610 sq km‚ thus population density of Serendib is 365 populations per sq km. United States(U.S.) population density is 34 people per sq km‚ Serendib has a higher population density as compared to US. Serendib with higher density has more workers to grow the economy‚ generate personal wealth and more residents to pay taxes for country to develop. Furthermore‚ Ratio of urban and rural population among
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Facts: Kramer Pharmaceuticals‚ Inc. was a major manufacturer of prescription drugs for the medical and dental professions. It had a sales force of over 500 detailers‚ whose primary responsibility was calling regularly on hospital personnel‚ doctors‚ and dentists to describe the product line and to persuade these medical personnel to use and prescribe Kramer drugs. After having worked at Kramer for 12 years‚ Bob Marsh‚ a detailer of the company‚ was fired for unsatisfactory performance‚ poor attitude
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SYNTHESIS OF THE PHARMACEUTICAL ASPIRIN (ACETYLSALICYLIC ACID) AIM: The aim for this experiment was to synthesise a small amount of aspirin with salicylic acid as the starting product and sulphuric acid as the catalyst. The product obtained from this reaction will be impure and will need to be purified. This will be done by recrystallization. We will then record the products’ melting point and calculate the yield in order to determine the degree of purity of the aspirin sample. Diagrammatic scheme
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Vietnam Pharmaceuticals and Healthcare Report Q1 2014 Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Vietnam Pharmaceuticals and Healthcare Report Q1 2014 Date: Pages: Price: ID: February 21‚ 2014 129 US$ 1‚295.00 VB2D7A14C41EN Includes 3 FREE quarterly updates BMI View: The upgrade to our private healthcare forecast stems largely from the Vietnamese government’s plan to pass hospital
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| Ethics in Corporate Society | | PHARMACEUTICAL MARKETING-the growing ethical concern? Analytical Report | | | Madiha Raza Noama Naeem Sheikh Zargham Zaigham LETTER OF AUTHORIZATION November 5‚ 2011 Dear Readers‚ As students of BBA‚ our course instructor of Ethics in Corporate Society‚ Ms. Tania Danish authorized us to make a report on the “PHARMACEUTICAL MARKETING-the growing ethical concern?” We were required to make a report in accordance to our learning in the course
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STRATEGIC ANALYSIS OF THE WORLD PHARMACEUTICAL INDUSTRY Dragan Kesič∗ Received: 28. 2. 2007 Case study Accepted: 9. 7. 2008 UDC 65.01:615 The world pharmaceutical industry has been changing profoundly in the last decade. Intensive globalization‚ increased competitiveness and the fight for global market shares create new challenges for pharmaceutical companies. Fast globalization definitively reinforces the consolidation of the world pharmaceutical industry. Alliancing in forms of mergers and
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Toxins-R-US Toxins-R-US (TRU) is constructing a new plant‚ to manufacture a highly secret unpatented process for producing "Soiled Green". The roof has been left off the building so that large pieces of machinery can be crane inserted into the building. The type‚ size and arrangement of this machinery will disclose quite a bit about the process of producing "Soiled Green". During the construction‚ TRU ’s processes were exposed to view from the air‚ and two photographers photographed the
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